Geoffrey AndersonProduct Management Reading ListTwo decades in the field of product management, marketing, and product marketing have been accompanied by an eclectic list of reading…Oct 3, 2017Oct 3, 2017
Geoffrey AndersonProduct Manager as CEO of the Product?One of the common tropes that you see repeatedly in the Product Management community is the analogy of the Product Manager as CEO of the…Sep 26, 2017Sep 26, 2017
Geoffrey AndersonStarting a new Product Management RoleIt is not uncommon for a product manager to move on to a new position, another product manager or product marketing role. I certainly have…Mar 21, 2016Mar 21, 2016
Geoffrey AndersonOn Sunk Costs — Public WorksSunken cost arguments happen everywhere, and are heard uttered from many sources. I posted about them on my professional blog here, and…Mar 21, 2016Mar 21, 2016
Geoffrey AndersonSo you need to build a Product Management BenchWhile you can certainly hire top flight product managers, and staff from the outside, it is advisable to also build an internal pipeline of…Mar 14, 2016Mar 14, 2016
Geoffrey AndersonZombie ProductsAt every company I have been at with some history (more than a decade or two), I have found there to be at least one product that is long…Mar 2, 2016Mar 2, 2016
Geoffrey AndersonFocus, Strategy, and DistractorsOne of the lessons you learn in marketing is that entering a market, particularly a market that has a well defined set of competitors, it…Mar 2, 2016Mar 2, 2016