In the world of product management, there’s one question that remains difficult and frustrating to answer no matter if you’re a newbie or grizzled veteran:

So, what is it that you do anyway?

Ugh, years into being a PM and I still feel the anxiety build when someone asks me this, whether it be a new team member, someone from the industry or even a friend.

You’re probably familiar with blundering your way through some of the following responses…

“I figure out what we should build next.”

Short and sweet, and perhaps a little self important? Doesn’t really tell you anything either, unless you magically just know what to do next all the time. …

Ganesh Shankar

Senior Product Manager at Google, engineer and entrepreneur. I love distance running, traveling, hiking and training my attack cat, Comrade.

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