Surviving the Existential Crisis of life as a product manager

In the world of product management, there’s one question that remains difficult and frustrating to answer no matter if you’re a newbie or grizzled veteran:

So, what is it that you do anyway?

Ugh, years into being a PM and I still feel the anxiety build when someone asks me this, whether it be a new team member, someone from the industry or even a friend.

You’re probably familiar with blundering your way through some of the following responses…

“I figure out what we should build next.”

Short and sweet, and perhaps a little self important? Doesn’t really tell you…