All the construction and design decision you’ve made for your restaurant culminate into this moment: creating the right restaurant logo. It’s about creating a concise visual representation of what your company is all about. A good logo is memorable, scalable, meaningful and timeless. It attracts customers and partners and leaves a great first impression. Below is a step-by-step guide to packaging what your company stands for in one neat logo:

Focus on a message

Condense your mission statement into a one-liner and focus on it. Think about what is it about your restaurant that you want to communicate to your customers. This will help you align with your concept, appeal to the right target market and steer the next steps in the right direction.

Get inspired

Inspirations are everywhere. For starters, take a look at your competitors or similar restaurants and see how they have designed their logos. Pick up a few tips but at the same time, it’s important to think about how you want to stand out from your competitors.

Decide on a type

A logo can be font-based (think IBM and Fairmont), an illustration (Pepsi and Apple), or an arbitrary symbol (Nike). It takes a lot of branding campaigns and time to create that strong correlation between an abstract symbol and a brand, so for new restaurants, the first two options would be more viable.

Pick your colours

You want to aim for a clean layout and you want a logo that’s easy to reproduce. This is why choosing too many colours for your restaurant logo won’t do you any good. Moreover, printing marketing materials or exterior signage would be costlier with more colours involved. Instead, pick two or three shades and start your design process from here.

Hire a designer

With a clear idea of what you want as a logo, you can now start looking for a designer to execute the concept. The process of creating the right restaurant logo may sound like an exciting creativity exercise but it’s recommended to hire a professional. Search for designers who are familiar with your industry and understand what your restaurant’s mission is.

Just like when you were choosing the right name for your restaurant, the process takes time and consideration. Do it right once and it’ll go a long way!

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