Analysis: Why Video is a Must-Have Sales Tool
This article is all about how powerful the use of video can be as a social media marketing tactic. The article states how video is outperforming all other tactics on social media today and how brands can use it effectively to drive sales.
According to the article, one of the main problems brands have difficulty with is engagement. Users constantly have content pushed at them all day through social media that makes it hard for brands to stand out. Creating a relevant and relatable video can help brands to attract the attention of the consumers and promote engagement.
Another idea brought up in the article is about how “video accelerates your deal cycle.” This is the concept that video helps convince consumers to purchase a product or visit a company’s website. A simple product demo video or personal video message could be the deciding factor a customer needs to go the final step to make a purchase. This information could be key to helping a struggling business change the way that it markets its products. For example, last year I remember seeing a series of demo videos from Goodwill on Facebook. The videos showed how to repurpose clothing from Goodwill into stylish Halloween costumes. I, being a college student on a budget, thought this was a great idea and actually ended up purchasing some items from Goodwill to create my own costume.
While creating quality video might be an upfront investment, it has multiple benefits that make up for the cost. Video can help improve any business as long as the content is true to the brand and engages the target audiences.
Link to original article: https://www.socialmediatoday.com/news/why-video-is-a-must-have-sales-tool-infographic/531162/
