Eaon P @Sputnik, Melbourne: Comments and reviews.
This post contains edited, non-confidential feedback given by Eaon Pritchard for the answers received by him on GapJumpers.
Uncover insights about the decision process that teenagers between the ages of 15-17 undertake during their final years at school that will determine whether they elect to pursue higher education.
This reads like a brief for a data analyst.Which is great but I would imagine running this kind of research alongside a more qualitative approach and then matching them.
This is a great piece of work.
I particularly liked your note that present costs (bills etc) loom larger than investing in the more intangible ‘future’.
A number of your points match up with our own findings.
Perhaps the last section of your report -which gets executional — is perhaps something that might rub creatives up the wrong way at such an early stage.
You’ve provided a good overview of general theme.
For this to be more useful as a launch pad I would ideally look for more detail and a more solid point of view/interpretation.
With that in mind, I would also recommend that your sources also be cited to enable more investigation
For instance ur own research has indicated that peer influence (vs pressure) is much more of a factor among teens than you have attributed.
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