Yours was a submission that really got me interested — mainly because you covered a lot of areas without me ever really getting a sense of where you were heading. That is a compliment by the way. I was particularly interested when you said ‘the face of rock has changed’ … I was really excited to see where you were going to go with it and then … then … errrrrm, you lost my enthusiasm. It’s not because you didn’t explore the executional element of it [to be honest, I don’t care about that at this point] it was the fact that you were saying ‘key family members’ had a role and responsibility in educating their younger family to appreciate good music.
My issue is [1] they probably think they have done/tried that already and [2] I don’t know many of todays younger generation view the music their parents liked as cool. Sure, some do but the majority want to connect to their generation, not their parents. Every generation wants to feel different from the ones before — no one wants to be in the same nightclub as their grandparents, they want to feel they’re discovering something for the first time … so while I do think there is a role to play, I feel your approach is too overt and more likely to put them off rather than attract them to Rock Music. The last thing — and I’m sorry if this is coming across badly, as I really enjoyed reading your submission — is you don’t talk about Queen once.
Sure, Queen are rock music … sure they are favoured by an ‘older’ generation, but they have many unique traits and to not really look into that seems like a lost opportunity. So all in all … you had a lot of interesting points and insights, but like a night out with me, it ended on a bit of a flat note when it seemed to start off with so much promise. If I’ve missed the point on something, please shout — but again, I really do appreciate you even having a go given how ridiculous it was.

… well I like the simplistic approach you’ve taken to this and anything that supports quality and depth is alright by me … but a rolling website of everything you think is wonderful isn’t really answering the brief, it’s mainly helping you feel sane in a world where One Direction are viewed as The Beatles.

The things I would say are that some of your views came across as subjective rather than objective. Saying people find Rock drum beats 'complex and complicated' sounds pure personal opinion. I get what you were saying, but if you listen to EDM, they often have similar complex rhythm patterns - so I'm not sure how true that is, though I accept it may be a perception that has validity.
Other things were comments like 'if you like Rock, you have to dismiss all other musical forms'. I do agree that there is a gang mentality to that music ... one that naturally dismisses other genres ... but could you not say that fans of EDM feel a similar way? Some of your insights in the early part of the deck imply that might be the case.
That aside, I loved that you had undertaken a broad - and relatively deep - investigation of the situation and you laid it out clearly and logically. As I said, I loved the insight you came to ... and while I can't comment if it's completely right, it feels interesting and relevant for further exploration.
So that's all great.
The bit I wasn't so keen on was your solution. Repositioning rock from rebellion to creative expression just doesn't work for me. There's 3 reasons for that.
1. Not all rock is about rebellion - so I assume you are using your personal judgement of what rock music is about.
2. Your solution is based on changing how rock music in the future is written ... which means you're implying Rock music of the past has no chance of survival.
Maybe that's right [boo!], but as this question was based around my love of Queen and how to make that genre of 'rock' appealing again, I don't know if you're really answering the question I set - especially as Queen were not really one of those rebellious rock band.
3. 'Creative expression' is such an overused term as to be almost meaningless these days. Also, it implies we should make Rock Music feel like popular music ... in essence, losing it's soul. This might be great for Record Companies to hear, but not for the lead guitarist in a band whose been told he'll never be able to play a solo again.
That sounds harsh, I don't mean it to be, I genuinely enjoyed reading your submission and I can tell you took time over it. As I said, there were some fantastic insights in there and I really liked your core point of view ... but maybe you tackled the solution too literally, ultimately undermining the soul of what Rock Music is - even though you would argue it's about what Rock Music can be.