Structure

Samuel Gardner
5 min readNov 2, 2016

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Substitute

Product: Cell Phone

1: Hologram chat instead of facetime

2: Ergonomic, shapes to cheek while talking

3: Solar powered battery for longer talk time

4: Hovers next to face to allow for hands free use

5: Connects directly to other phone instead of through satellite

6: Small attached mind turbine to generate power while moving/walking to increase battery life

7: Completely voice activated for ease of use

8: Automatically calls significant other when they are in need of attention or want to talk

9: Automatic daily text messages

10: Ear attachment mechanism for hands free use. Holds your phone to your ear.

Combine

Product: Cell Phone

1: Solar energy charging for outdoor use

2: Phone built into a hoodie

3: Phone built into a hat

4: Glasses with phone capabilities

5: Pen you can talk through

6: Toilet phone

7: shower phone

8: “home” phone. Speaker/microphone system set up throughout the house

9: Phone built into pillow

10: Necklace with microphone and speaker

Adapt

Product: Skype

1: Hologram chat

2: Virtual Reality chat

3: Screen built into steering wheel for on the go chat

4: Always on feature. Camera can be turned on by significant other so they can see what your doing

5: Skype in your watch

6: Window that has a screen you can chat through

7: Glasses that display what your significant other sees

8: Bust of significant other that moves when they talk

9: Home window system where your windows act as the screen. When you walk into a different room the window in that room turns on/off to continue chat

10: Mirror TV screens so you can watch the same movie at the same time

Magnify/Modify

Product: Cell Phone

1: Heart beat sensor that makes the other persons phone vibrate at the pace of your heart beat

2: Phone that automatically calls your significant other when they are need of attention

3: Long-range-always-on walkie talkie

4: Make phones smaller and more compact to allow for easier transportation

5: Personal satellite so you never lose reception

6: Displays hologram projection of other person while talking n the phone

7: Attachable large antenna that dramatically increases coverage

8: Airplane mode where you can actually use your phone on airplanes

9: built in protective surface for added protection

10: larger screen for clearer face time

Put to other use

Product: Skype

1: Live security monitoring

2: Sharing experiences through a camera on ones chest

3: Phone call where you can send little bits of video during the call

4: Live sex game between partners

5: In-car use

6: Modify to be hologram Skype

7: Could be used for a two way window system

8: Glasses lenses that run Skype

9: live gaming

10: Scans face and gives other screen emotion updates

Eliminate

Product: Cell Phone

1: Take out smart phone features to conserve battery and serve as a tcommunication device

2: Single piece shell to reduce cost

3: Take away dialing. Calls significant other as you raise to your ear

4: Eliminate the volume button. Automatic volume

5: Eliminate text messaging for couples in long distance relationships to encourage talking

6: Ear phone only calling for clearer calls and no extra noise

7: Eliminating a screen and only having buttons would add simplicity and ease of use to the phone as well as save battery life

8: Eliminate ability to have multiple contacts. Focused on communication with one person

9: Black and white screen to prolong battery life

10: heart beat unlock instead of fingerprint

Reverse/Rearrange

Product: light pillow

1: necklace that lights up when both people are wearing it

2: bracelet that lights up when both people wear it

3: blanket that lights up when both people use it

4: blanket that lights up and heats up in the place where your partner would be

5: Lamp that turns on when partner uses it

6: blanket with a mechanical aspect that wraps itself around you when your partner uses it

7: vibrates to simulate partner breathing instead of lights up

8: shirt that you wear to bed that warms up as your partner wears it

9: instead of normal pillow, body pillow that hugs your body

10: shoes that light up when your partner wears them

Table based tool or TRIZ

TILMAG matrix for a cell phone

1: one click calling, like clicking a pen

2: clips to shirt like a clothes pin

3: sticks to wall like a post it note

4: requires a physical key to unlock

5: automatically calls partner at a certain time each day

6: phone with a car battery. might be a bit large but it would last a long time

7: ergonomic phone like a gaming controller

8: small cylindrical phone you can clip to your shirt pocket like a pen

9: screen that you can peel off to reveal a new one if you scratch it. like peeling off a post it note from the pad.

10: phone with buttons like a remote control

10 Best ideas so far

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