Like many retailers, Recreational Equipment, Inc. (REI) was faced with drastic and rapid change when the COVID-19 pandemic struck. REI’s marketing leaders wanted to make sure that their online e-commerce capabilities would rise to the challenge. They expected a nearly overnight 150 percent jump in REI’s purely digital business.

Fortunately REI’s IT leadership had already advanced their systems to heightened automation, which allowed the Seattle-based merchandiser to turn on a dime and devote much more of its private cloud to the new e-commerce workload demands.

The next BriefingsDirect Voice of Innovation interview uncovers how REI kept its digital customers…


The next BriefingsDirect Voice of AI Innovation podcast explores how businesses and IT strategists are planning their path to a new normal throughout the COVID-19 pandemic and recovery.

By leveraging the latest tools and gaining data-driven inferences, architects and analysts are effectively managing the pandemic response — and giving more people better ways to improve their path to the new normal. Artificial intelligence (AI) and data science are proving increasingly impactful and indispensable.

Stay with us as we examine how AI forms the indispensable pandemic response team member for helping businesses reduce risk of failure and innovate with confidence…


The next BriefingsDirect healthcare finance insights discussion explores new ways of analyzing healthcare revenue trends to improve both patient billing and services.

Stay with us as we explore new approaches to healthcare revenue cycle management and outcomes that give patients more options and providers more revenue clarity.

Listen to the podcast. Find it on iTunes. Read a full transcript or download a copy.

To learn more about the next generation of data-driven patient payments process improvements, we’re joined by Jake Intrator, Managing Consultant for Data and Services at Mastercard, and Julie Gerdeman, CEO of HealthPay24. …


General digital business transformation and managing the new normal around the COVID-19 pandemic have hugely impacted how businesses and IT operate. Faced with mounting complexity, rapid change, and striking budgets, IT operational services must be smarter and more efficient than ever.

The next BriefingsDirect Voice of Innovation podcast examines how Hewlett Packard Enterprise (HPE) Pointnext Services is reinventing the experience of IT support to increasingly rely on automation and analytics to help enable continued customer success as IT enters a new era.

Listen to the podcast. Find it on iTunes. Read a full transcript or download a copy.

Here…


Businesses around the globe now face uncharted waters when it comes to planning the new normal for where and how their employees return to work.

The complex maze of risk factors, precautions, constantly changing pandemic impacts — and the need for boosting employee satisfaction and productivity — are proving a daunting challenge.

The next BriefingsDirect new normal of work discussion explores how companies can make better decisions and develop adept policies on where and how to work for safety, peace of mind, and economic recovery.

Listen to the podcast. Find it on iTunes. …


The next edition of the BriefingsDirect Voice of Innovation podcast series explores a new model of nine steps that IT organizations can take amid the COVID-19 pandemic to attain a new business normal.

As enterprises develop an IT response to the novel corona virus challenge, they face both immediate and longer-term crisis management challenges. There are many benefits to simultaneously steadying the business amid unprecedented disruption — and readying the company to succeed in a changed world.

Join us as we examine a Hewlett Packard Enterprise (HPE) Pointnext Services nine-step plan designed to navigate the immediate crisis and — in…


The next BriefingsDirect panel discussion explores how March 25’s International Data Center Day provides an opportunity to both look at where things have been in the evolution of the modern data center and more importantly — where they are going.

Those trends involve a lot more than just technology. Data center challenges and advancements alike will hinge around the next generation of talent operating those data centers and how diversity and equal opportunity best support that.

Our gathered experts also forecast that sustainability improvements — rather than just optimizing the speeds and feeds — will help determine the true long-term…


Just as the nature of risk has been a whirling dervish of late, the counter-forces of business continuity measures have had to turn on a dime as well. What used to mean better batteries for servers and mirrored, distributed datacenters has recently evolved into anywhere, any-circumstance solutions that keep workers working — no matter what.

Out-of-the-blue workplace disruptions — whether natural disasters, political unrest, or the current coronavirus pandemic — have shown how true business continuity means enabling all employees to continue to work in a safe and secure manner.

The next BriefingsDirect business agility panel discussion explores how companies…


Container-based deployment models have rapidly gained popularity from cloud models to corporate data centers. IT operators are now looking to extend the benefits of containers to more use cases, including the computing edge.

Yet in order to push containers further into the mainstream, security concerns need to be addressed across this new end-to-end container deployment spectrum — and that means addressing security during development under the rubric of DevSecOps best practices.

Listen to the podcast. Find it on iTunes. Read a full transcript or download a copy.

Stay with us now as the next BriefingsDirect Voice of Innovation discussion…


The next BriefingsDirect Voice of artificial intelligence (AI) Innovation discussion explores the latest strategies and use cases that simplify the use of analytics to solve more tough problems.

Access to advanced algorithms, more cloud options, high-performance compute (HPC) resources, and an unprecedented data asset collection have all come together to make AI more attainable — and more powerful — than ever.

Major trends in AI and advanced analytics are now coalescing into top competitive differentiators for most businesses. …

Dana Gardner

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store