We started Sekoyia because we believe one person’s decision to live more sustainably can change the world. Sometimes, we just need a little reminder of the power of our decisions, here is just one incredible example.

Way back in the 19th century, before ‘sustainable living’ was a trend, Sigríður Tómasdóttir set out to preserve a waterfall close to her home. Gullfoss, or “Golden Falls” is a massive waterfall that Sigríður and her sisters loved to guide visitors around. When she was young, her father was approached by investors who wanted to use the falls for hydroelectric power. Her father refused by saying, “I do not sell my friends”. …

If you’re here and reading this, this should not be the first time you have heard of our global plastic addiction. Looking back, the attention on plastic waste has been growing steadily since the Story of stuff video came out in 2007 and has really picked up considerable attention in the last two years. From the turtle with a straw in its nose to photos from beach cleanups, they all show the alarming variety of items that get thrown out on a daily basis and end up all over the world. From plastics, food, and packaging, much of the materials that we consume end up in the landfill. Well, unfortunately not all of it ends up in the landfill. A lot ends up in the ocean too. We humans put about the equivalent of one dump truck of plastic into the ocean every minute. Did that catch your attention? Yeah, ours too. …