Gareth CaponBlockedUnblockFollowFollowingCEO @grabyo. Former Product Director at Sky. Father, husband.Sep 13, 2016Chipotle wants to offer a great beef burritos with a “personal touch”. The problem is that “personal touch” goes out with friends, gets too many beers and goes back to work with a hangover. You can’t control “personal touch”.When your processes fail: The hard truth behind the fluff.Sofia Quintero772It’s why brand and values are so important. Consistency of brand, service and communication out lives a hangover.