I completely agree with this. There are always these posts on “When is the best time to post on Social Media”. Thats like asking “when is the best time for someone to go to work” . I used to try to optimize all of my posts for those times, but it was not nearly as effective as when I started using buffer and it set the times for me. All of my accounts I look after do excellent using the buffer algorithms. For a non-profits page that I operate one of the posting times is around 10:30 PM, and sometimes those posts get more engagement than any other time of the day. Know your demographic, break it down into segments by network, and knock it out the park!