Gareth Kay

Cofounder @chaptersf. Lucky to have Clare and Esme in my life. Unhealthily obsessed by music.


The human paradox

In order to be more valuable to humans, brands need to stop trying to be so human


Advertising’s Kodak moment

Advertising is at a point of change and can choose two paths: a slow march into irrelevance or a brighter, more vital tomorrow


The human paradox

In order to be more valuable to humans, brands need to stop trying to be so human