Could you please clarify? Why is testing undesirable?
Andrei Says...

Hi — Happy to clarify. It’s essentially a question of semantics, but ‘‘testing” implies an empirical and consistent measurement against a set of known and absolute standards. This is fine for math and science, but is less desirable in the creative process when the core attribute is originality and disruption. It suggests data (either qualitative or quantitative) can override the judgement and experience we use to inform our recommendations.

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