Lessons from Mastery: The Key to Success and Long-Term Fulfillment

Here’s what famous writer and aikido master George Leonard said:

“There are some skills you can learn on your own, and some you can try to learn, but if you intend to take the journey of mastery, the best thing you can do is to arrange for first-rate instruction. The self-taught person is on a chancy path. There are advantages… [but] most, however, have spent their lives reinventing the wheel.”

That’s from his fantastic book “Mastery: The Keys to Success and Long-Term Fulfillment.”

I’m really pleased that a lot of Leonard’s principles are the same ones I use in my mentoring programs for copywriters and business owners. (Odd coincidence? When I recorded my first copywriting course in 1999, one of the students had also been one of Leonard’s students at his dojo in Mill Valley.)


I still have room for one mentoring client for 2017. More information’s available on the website. As I’ve said before, the program’s not cheap and it’s not easy, but former mentees gotten some of the best gigs in copywriting and/or formed businesses that everyone else is jealous of.

If you’re thinking about applying to the mentoring program yourself, check out my Garfinkel Coaching website, fill out the app., and let’s talk!

David Garfinkel is a veteran coach of professional copywriters and business owners who are familiar and comfortable with direct response marketing.