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David Garfinkel

David Garfinkel

Hot off the presses…

The print edition of my long-suffering Kindle book Breakthrough Copywriting is finally available on Amazon. Getting it there involves…

Jul 13, 2017

Hot off the presses…

Jul 13, 2017

David Garfinkel

How They See It Is How You Sell It

YOUR MIND vs. “YOU’RE MINE” — I just finished a copy critique for a small business owner and the advice I offered could save you a lot of…

May 3, 2017

How They See It Is How You Sell It

May 3, 2017

David Garfinkel

ANNOUNCING THE COPYWRITERS PODCAST

For quite some time, people have been urging me to do a podcast.

May 1, 2017

May 1, 2017

David Garfinkel

To Know Or To Do — That’s The Question!

KNOW vs. KNOW-HOW — At a recent meeting of copywriters that I heard about but didn’t attend, there was a weird difference in conversations…

Apr 13, 2017

To Know Or To Do — That’s The Question!

Apr 13, 2017

David Garfinkel

What Some Fifth-Graders Know That Will Make You Better At Anything

What do you do when you run into a mental or emotional brick wall? There’s an unfortunate tendency among us humans to call that a “failure…

Apr 6, 2017

Apr 6, 2017

David Garfinkel

Navy SEALs Secret That Can Make You More Money

“We don’t rise to the level of our expectations; we fall to the level of our training.”

Apr 1, 2017

Navy SEALs Secret That Can Make You More Money

Apr 1, 2017

David Garfinkel

Three Steps To More Money With Every Piece Of Copy

CRITIQUES — I do several copy critiques every week. One-on-one critiques for copywriters, business owners, and GKIC members.

Mar 30, 2017

Three Steps To More Money With Every Piece Of Copy

Mar 30, 2017

David Garfinkel

Reaching Your Flow State to Get More Done

FLOW — When you’re writing copy, you have three hurdles: ① getting started ② keeping going, and ③ finishing.

Mar 29, 2017

Reaching Your Flow State to Get More Done

Mar 29, 2017

David Garfinkel

Success Leads To Failure, Unless You Guard Against This…

LAURELS — The history of pop music is littered with groups and singers who had one big hit and were never heard from again.

Mar 23, 2017

Success Leads To Failure, Unless You Guard Against This…

Mar 23, 2017

David Garfinkel

How Clichés Can Make You Money The Corny Way

In marketing copy… and often, in good fiction and non-fiction… the artful use of clichés actually makes your writing BETTER, not worse.

Mar 22, 2017

How Clichés Can Make You Money The Corny Way

Mar 22, 2017

David Garfinkel

David Garfinkel

Veteran coach of professional copywriters and business owners who are familiar and comfortable with direct response marketing. www.GarfinkelCoaching.com

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