David GarfinkelHot off the presses…The print edition of my long-suffering Kindle book Breakthrough Copywriting is finally available on Amazon. Getting it there involves…Jul 13, 20171Jul 13, 20171
David GarfinkelHow They See It Is How You Sell ItYOUR MIND vs. “YOU’RE MINE” — I just finished a copy critique for a small business owner and the advice I offered could save you a lot of…May 3, 2017May 3, 2017
David GarfinkelANNOUNCING THE COPYWRITERS PODCASTFor quite some time, people have been urging me to do a podcast.May 1, 2017May 1, 2017
David GarfinkelTo Know Or To Do — That’s The Question!KNOW vs. KNOW-HOW — At a recent meeting of copywriters that I heard about but didn’t attend, there was a weird difference in conversations…Apr 13, 20171Apr 13, 20171
David GarfinkelWhat Some Fifth-Graders Know That Will Make You Better At AnythingWhat do you do when you run into a mental or emotional brick wall? There’s an unfortunate tendency among us humans to call that a “failure…Apr 6, 2017Apr 6, 2017
David GarfinkelNavy SEALs Secret That Can Make You More Money“We don’t rise to the level of our expectations; we fall to the level of our training.”Apr 1, 2017Apr 1, 2017
David GarfinkelThree Steps To More Money With Every Piece Of CopyCRITIQUES — I do several copy critiques every week. One-on-one critiques for copywriters, business owners, and GKIC members.Mar 30, 2017Mar 30, 2017
David GarfinkelReaching Your Flow State to Get More DoneFLOW — When you’re writing copy, you have three hurdles: ① getting started ② keeping going, and ③ finishing.Mar 29, 2017Mar 29, 2017
David GarfinkelSuccess Leads To Failure, Unless You Guard Against This…LAURELS — The history of pop music is littered with groups and singers who had one big hit and were never heard from again.Mar 23, 2017Mar 23, 2017
David GarfinkelHow Clichés Can Make You Money The Corny WayIn marketing copy… and often, in good fiction and non-fiction… the artful use of clichés actually makes your writing BETTER, not worse.Mar 22, 2017Mar 22, 2017