COCO CHANEL

Garima Marlecha
4 min readOct 5, 2017

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A GIRL SHOULD BE TWO THINGS : CLASSY AND FABULOUS .

Gabrielle Bonheur “Coco” Chanel (19 August 1883–10 January 1971) was a French fashion designer and businesswoman. She was the founder and namesake of the Chanel brand.

Chanel was known for her lifelong determination, ambition, and energy which she applied to her professional and social life. She both achieved financial success as a businesswoman and catapulted to social prominence in French high society, thanks to the connections she made through her work.

(N0 5) FRAGRANCE :
“A woman who doesn’t wear perfume has no future,” said Chanel. To create her debut fragrance Chanel №5 in 1921, she commissioned Ernest Beaux, a former parfumier to Russian aristocracy, to use new-wave synthetic ingredients rather than just floral essential oils. “I want a woman’s perfume with a woman’s scent,” she told him. “I want a fragrance that is composed.”

CHANEL NO 5 PERFUME

THE LITTLE BLACK DRESS : 1926 .

All the famous innovations in fashion and design cannot outshine the fame of the single Chanel Little Black Dress. Coco Chanel introduced it in a time between the wars, when the bright colors, prints and heavy embroideries dominated the fashion.

The long-sleeved black dress, which was initially made for day in wool, and for evening in crepe, satin or velvet, shook up the world of fashion. Later appeared the other variations of a little black dress: short, sleeveless, in a pleated black chiffon, in black lace. The Chanel little black dress became a symbol of chic and sophisticated simplicity.

COCO BEFORE CHANEL : THE MOVIE

COCO BEFORE CHANEL

Coco before Chanel is a french film
released in 2009 based on Gabrielle’s
life. It made $43,832,376 at the box
office and that’s just in France. it
was also popular in the United States
making over 6 million. It was nominated
for four BAFTA awards, three European
film awards, six Cesar awards, and an
Academy Award for best costume design.

CHANEL : SUMMARY

· She was born in France in 1883 and was part of a big family, as one of five children.

· When Coco was 12, her mother passed away from tuberculosis and her father left the family; she spent the next six years in an orphanage.

· She became a licensed hat-maker and owned her first shop in 1910.

· She introduced her first perfume, Chanel №5, in 1922, and it was one of the first perfumes ever to mix natural and artificial essences.

· She invented the “Little Black Dress” in 1926, which French Vogue dubbed “Chanel’s Ford”, for its practicality and marketability.

· She is credited with popularizing the concept of “costume jewellery” in the 1920s, creating seasonal jewellery that mixed fake pearls with real stones.

· She introduced the idea of using jersey fabric to create clothing, which had prior been used only for men’s undergarments.

· She and her brand are most well known for costume jewellery, two-tone shoes, quilted bags, and simple suits made of tweed or jersey.

· Her classic Chanel suit became famous for its flattering cut, simple fabric, and specially weighted lining, to give it that perfect hang.

She died in 1971 at the Ritz Hotel in Paris at the age of 88.

SOME OF THE QUOTES BY COCO CHANEL :

“The most courageous act is still to think for yourself. Aloud.”

“There are people who have money and people who are rich.”

“In order to be irreplaceable, one must always be different.”

“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.

“A girl should be two things: classy and fabulous.”

“Dress shabbily and they remember the dress; dress impeccably and they remember the woman.”

“Nature gives you the face you have at twenty. Life shapes the face you have at thirty. But at fifty you get the face you deserve.”

“The best things in life are free. The second-best are very expensive.”

“A woman with good shoes is never ugly.”

“Fashion changes, but style endures.”

“Don’t spend time beating on a wall, hoping to transform it into a door.”

THE LITTLE BLACK JACKET :

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