Sep 26, 2018How 3 French media outlets focus on reusable video formats to manage their creative time more efficientlyThis summer while in Paris I heard a piece of advice that immediately struck a chord. It was a little nugget of newsroom strategy gold. Joackim Le Goff, Eurosport’s digital content manager, was explaining how he encourages his digital team to think about video storytelling. He said, “Don’t just make…Media4 min readMedia4 min read
Oct 28, 2015Two recipes just for you — how to get the newsroom to do new thingsThose tasked with digital transformation face an incredibly tough job, something akin to juggling knives while standing on a balance board. It’s not just about staying the course, it’s about navigating an ever-changing landscape of platforms, formats and storytelling devices while deepening audience engagement, broadening reach, attracting new talent, and…Journalism5 min readJournalism5 min read
Jun 24, 2015New approaches to video from four digital leadersIf you’ve been paying attention to recent media industry coverage, then you may have been distracted by all this chatter around Facebook Instant. However, there’s also a much larger tectonic shift happening on the Facebook platform, one that’s not just impacting a tiny pilot group of elite publishers like the…Media4 min readMedia4 min read
