10 Key Takeaways from the MU Digital Summit.
1. Conferences = networking opportunity
Hundreds of students and professionals rubbed elbows at the Digital Summit, including participants from Laughlin Constable, Spotify, Google, Microsoft and more. Some Marquette students had the opportunity to get up close with speakers as student ambassadors by greeting them and introducing them. But anyone has the opportunity to network at a conference like the Digital Summit by sitting at a lunch table where you don’t know anyone, exchanging business cards and then following up with a LinkedIn connection or an email. You never know where it might lead.
2. Keep personality and character in brands
Laughlin Constable practices what they preach by keeping personality in brands. For example, they personalized the face of cancer in a campaign for Aurora, they’re proud of their local roots by transforming a concession stand into a mock super club, they’re unafraid to tell it like it is when it comes to beer, socializing and college student.
3. Effective Ads
Laughlin Agency explains the odds of your banner ad being effective. For starters, do you even know what a banner ad is? Neither did I. I dont feel like im very likely to climb the most difficult mountain in the world, but apparently Its more plausible than clicking a mouse.
4. More than just a Playlist
Spotify used this visual to capture the attention of the audience and explain that most social media site are bigger than you think. Not only do they adapt and notice your preference in music, but also your news interest, or political stance. Everything you do is being noted and changed to make your experience on their site more pleseant.
5. The new study buddy
When addressing tech issues facing kids today k-12, it was found that 31% verbally ask their phone for either help, or the answer. In todays classrooms nearly all kids have either a smart phone, tablet, or laptop. Teachers wont always be there to help when the student needs it. Why not teach the student how to find the answers and solutions at their finger tips with something that they always have with them.
6. Get something out of it
Wheather you realize it or not, everything you do is becasue of something you anticipate getting something in return. It may be a physical object or even an emotion or feeling. To engage more customers or a larger audience it is effective to tell them what they could potentially be gaining from doing so.
7. The Exponential Force
The most powerful force behind someone is passion. When it comes down to it, if you are doing something you love and are passionate about, you are already successful. Hold your dreams close.
8. Be Authentic, but can you?
As a common belief in todays society, being honest and truthful about your work has never lost significance. Don’t try to be someone your not. BE AUTHENTIC, be you, and be proud.
All that is fine and dandy but when looking deeper into authenticity in advertising today its quickly began to seem like a myth.
9.Target Audience
It is obvious that you should be able to identify your target audience and what their interest are. Although, how well do you know them? How well should you know them? Lauhglin Agency suggests well enough to give them an appropriate gift. At Laughlins webapge they have a very organized appeal where they diclose their clients, channels, and categories that are avilable to the viewers.
10. Balence of a Marketer
With our minds and hearts always having a role in what decsions we make, must be able to find a balence which path is best for different situations. It is important to be able to use the battle between Head and Heart to our advantage.