My name is Garry Lee and whilst I’ve run many different businesses, my passions are writing, reading and running. This is why I love Medium and engaging with fellow writers on the platform.
I am a son, a husband and a father of two. I’m a friend, a co-worker and a mentor to some amazing people.
My family means everything to me, I have an amazing wife that’s saving the world a day at a time and my two children are bright, caring and sometimes a pain in the backside.
I’m based in the north of the UK, right between…
I have been lucky to work with some very cool charities in the last year and it’s been central to my values that we offer discounted work for charities, as our business was founded on giving back.
What I have found in that first year is that marketing is more critical to a charity’s growth than we might have realised, but also that charities have, at times been spending money on elements of marketing that were not the greatest use of valuable funds.
A lot of these things are similar to mistakes made by other SMEs who either don’t complete…
We’ve finally arrived at week 7, one week to go and time to finally talk about planning and in particular the subject of to-do lists, which people seem obsessed with whenever I’ve talked about this project.
Just to tease this out a little further, let me start by talking about estimations and time management. We will get to to-do lists I promise.
A massive problem with all planning and the biggest mistake in time management is underestimating how long things take. This happens for a number of reasons.
Having a special proposition is important. Knowing your audience is critical. Having a suite of great content is lovely. Failing to follow up consistently on all this, is terminal.
Dramatic? Maybe. But marketing is all about consistency, otherwise, you are constantly restarting and wasting time and money. There is nothing ruthlessly efficient in wasting time and money, so how do we avoid this?
Being consistent can mean a few things and they are ALL important.
We all have processes that we do daily, weekly or monthly. Sometimes we don’t even recognise they exist or that we are doing them, this is when they have become routines and happen naturally.
As we enter week 5 of the experiment to make James the most efficient small business owner in the UK, we focus on how to improve routines, how to review the processes we do, so we can make our lives better.
Reviewing things you do a lot and have probably been doing for years will cause initial disruption. It will annoy you to have to review…
Over the last 6 months on LinkedIn, I’ve quadrupled the views of my profiles, trebled the views of my posts but most importantly, built over 2,000 connections that have led to new clients and some awesome projects.
The secret? An engagement process that involves identifying the right people and engineering connections with them by remembering that it’s a social networking site — you need to be social (engage) and you need to network (engage) — engagement, engagement, engagement. Not selling. Not full of self-promotion.
And it all starts by knowing who to talk to…
You have multiple options for identifying…
I’ve kept running during the lockdown, but I now have my first race in over a year. With the legs one year older also, I’ve been looking at how I train differently this time around. I’ve learned several lessons, some that worked and others that didn’t.
For most big races, I follow the same 3-month training program — a similar number of runs per week and the nature of them only vary if the race has more hills. But this year has felt different, and I reviewed my training and put in place changes that reflected my age.
Across 19 years in leadership roles in start-ups, I’ve had a lot of successes, but even more failures — or lessons learned! When I set up a new business last year, I did a lot of things differently based on these experiences and this time it’s already going better as a result.
In 2001 I joined a fresh-faced start-up that would go on to change the email marketing industry (and it wasn’t even an email company when I joined!). During the next 19 years, I’ve run the client teams, technical teams and whole businesses.
I learned from the many mistakes…
It is 10 years since I was able to spend Christmas and New Year away from home. We now have two incredible children and Christmas at home is a wonderful time, so I’m not sad but I do reminisce about some amazing times.
From 1998 to 2001 I was lucky enough to get time away every festive period and indulge in some incredibly different cities. We started our festive holiday routine because it was easier to get longer holidays whilst only taking a few days off work, but it quickly became an obsession.
What should a business's first marketing hire be? Should you be looking at an interim person, permanent, senior, junior, or apprentice? What background should they have, previous job experience? As so many factors need to be considered, I thought I would document it as part of a real-life process.
I recently joined a SaaS business as a non-executive director and I’m representing marketing on the board and part of my remit is to put in place a marketing function, including someone to manage the marketing.
And the first big question is around what level of experience do we need?
Digital and data marketing geek, ex-CEO, mentor, coach and always thinking about helping people