By remembering that it is a networking site

Group of friends, arms in arm, sitting by the sea
Group of friends, arms in arm, sitting by the sea
Photo by Duy Pham on Unsplash

The secret to getting clients on LinkedIn is not automated bots, and it’s definitely not about mass connections or sending pitches to people you’ve never talked to. It is about networking and building a relationship.

Who would have thought, to be successful on the largest networking site in the world, you need to actually network?

I joke, but so many people just don’t get it and then complain that social selling doesn’t work, that LinkedIn keeps changing the algorithm so it doesn’t work for them, etc. Nothing major has changed. …


How data can revolutionise your running

Capture from author Strava account

As a birthday gift, my wife upgraded my Strava subscription to a Premium account.

BEST PRESENT EVER.

This is not an advert for Strava and if you want to understand Strava Summit, go to this fine article already on Runner’s Life. I want to explain how I feel it has enhanced my running experience and I believe it can do the same for you.

Motivation

Segments are something that most people use on Strava, but the upgrade to Summit has given me a lot more detail within these segments. …


Not the plague of nonsense I’ve been seeing in lockdown

Bright sign with the word “Hola.”
Bright sign with the word “Hola.”
Photo by Jon Tyson on Unsplash

Thank you for signing up for our newsletter, here is an amazing product we think you might want to buy…

Absolute nonsense.

I’ve been in email for over 20 years, run the largest marketing automation platform in the UK, and support the largest brands in the country, but I don’t think the quality of email has ever been lower.

Visually, I’ve seen some great stuff, but the strategy behind most emails has been abandoned and nowhere is that more obvious than after you’ve just signed up.

The concept of a welcome email(s) seems to have been lost on so many…


Do you stay local or travel to somewhere new?

Photo by Fabio Comparelli on Unsplash

As a challenge, I decided to run four half marathons this month. As I set out on my second one this morning, I was feeling tired and pondered the ‘easiest’ route I could think of locally — it got me thinking, what is an easy route and what are my favourite routes.

The short answer (please do read on for the longer one!) is it depends on my mood, motivations, and location. But when I thought about it, there are so many options, and it’s a really fascinating topic for any runner.

Regular vs New?

Let me start the debate by comparing the…


Feedback from experienced runners

Photo by Maarten van den Heuvel on Unsplash

I wrote recently about the effects of getting old on my running. The responses I received were amazing. I decided to write this follow-up to share the excellent ideas I received from veteran runners on how to manage your running as you grow older.

Firstly, a quick thank you to everyone who shared thoughts via Medium, Twitter, Facebook, and LinkedIn. Four main areas of suggestions emerged:

  1. Complimentary exercise to help with running
  2. Warm-up and warm-down advice
  3. Changing running frequency and rest days
  4. Stop comparing yourself to others

What Works Alongside Running?

A lot of the advice shared included the type of exercises to pair…


How LinkedIn became my main source of new business

Street sign for the offices of LinkedIn.
Street sign for the offices of LinkedIn.
Photo by Greg Bulla on Unsplash

Getting new connections on LinkedIn is all well and good, but unless you are able to gain new business through LinkedIn, are they any more than a vanity exercise? Over the last three months, I have begun work with a fitness influencer, a charity, a couple of accountancy firms, and a photographer, all by following the ideas below.

I’ve written quite a bit recently on techniques that have quadrupled my LinkedIn views, but it is converting those views into connections and then finally into customers that really matters. Step one of this is starting to engage people in a conversation.

Let’s Have a Chat


How to plan your day

Photo by Thought Catalog on Unsplash

In our continuing experiment to make James an efficiency ninja, this week we talked about planning out a day on our ruthlessly efficient podcast. Below are some of the ideas we covered in that chat…

Why Focus On How to Plan Your Day?

By having a structure and plan for your day, you can build order into the chaos. As we’ll discuss in a future week, poor time management is normally because people underestimate how long something takes and the first stage to fixing that is to build a day that allows for disruption and gets focus on the right things.

Stop Putting Things Off

People put off important things. They say…


A lesson learned from Lennon and McCartney

Photo by Fedor on Unsplash

56 years ago, one of the greatest songs of all time was written. ‘Yesterday’ is the most covered song of all time, yet through most of its development, the Beatles only knew the song by the working title ‘Scrambled Eggs’. It is the perfect example of not allowing one issue stopping you from progressing an idea and can be used by writers and content marketers to speed up their processes.

The internet is full of articles from people that talk about writers' block and I’ve worked with a lot of clients that say they struggle to write content. The reasons…


But only with the right people

Young man sitting on a bench with Ronald McDonald
Young man sitting on a bench with Ronald McDonald
Photo by Niver Vega on Unsplash

I recently explained how I quadrupled views of my profile and started to get regular clients through LinkedIn. The key to this was growing my network. By making them the right new connections, the chance of succeeding grows exponentially. Let me explain how I did it, starting with a technique that my business partner calls ‘ninja stalking’…

Ninja Stalking!

The number one way of growing a quality network is selecting the right connections. Oh, you were expecting something more insightful?

That is coming, but honestly, you’d be surprised by the number of people that just use the scattergun approach to connections.

Identify…


The warning signs as I run towards being 50

Photo by Lisa Wall on Unsplash

I’m less than three years from hitting the big five-oh. There, I admitted it. I will also admit running is getting much harder. And whilst you might logically say I should expect that, mentally it’s been quite tough to handle. Physically, it’s been even harder.

For those coming up to the same age or already going through that barrier and feeling the same, here are some signs it’s getting tougher, but also how I’ve been managing it.

Others Are Running Faster!

I recently joined a running Facebook group for my village. It’s been great for chatting to other runners, and I’ve gained some good…

Garry Lee

Digital and data marketing geek, ex-CEO, mentor, coach and always thinking about helping people

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