Jason GarvaleArchetypes and Brand Purpose: How Archetypes Define Your Reason for BeingIn my previous post, we became familiar with archetypes. These are the universal stories that carry deep meaning in a light-weight package…Feb 13, 2018Feb 13, 2018
Jason GarvaleArchetypes and Brand Purpose: How to Use Archetypes to Create Deep Brand MeaningWelcome to the first in a series where I’ll be sharing why archetypes are the most powerful way to develop your brand. Not only do they…Jan 31, 2018Jan 31, 2018
Jason Garvale5 Ways Startups Underinvest in Brand StrategyA brand is like a tree. The bigger and healthier the root system, the bigger and healthier the tree. Brand strategy is that root system…Jul 14, 2017Jul 14, 2017
Jason GarvaleBrand Strategy vs. Marketing: What’s the Deal?There’s a misconception some startups and small businesses share when it comes to brand strategy and marketing. It’s the idea that they’re…Jun 13, 2017Jun 13, 2017
Jason GarvaleFind Your PurposeWhy Startups Need to Escape the Feature-first MindsetJun 2, 2017Jun 2, 2017