Users face slow page loads and as much as 21% less battery life.
Announcing a new Blockchain-Based Digital Advertising Platform
Basic Attention Token

First, me having dealt with both big ads players and industry associations like MPAA and RIAA, I applaud you for poking at the media establishment, in the interest of taking out large inefficiencies in the whole online ad ecosystem, bad actors (ad block by default) and nullifying middlemen (ad exchanges) by moving it to the client layer.

My take on how BAT may or may not take off:

  • Advertisers: they’ll go wherever the audience is. So with users, they will adopt BAT to buy eyeballs
  • Publishers: I’m already seeing legal resistance: In time, if both users and advertisers are on board, I don’t see they having too much issue “transitioning” their online ad revenue flowing via fiat (USD mostly) to BAT
  • Users however, as I’ve highlighted above as being your main selling point, is the issue. Without them, advertisers and publishers naturally won’t care. On iOS where majority of ad revenue flows, users already have many Safari-level ad blocking choices from the App Store. On user experience, I don’t see how Brave will ever beat Safari on rendering performance, or Chrome on ecosystem benefits like synced bookmarks across desktop and mobile.

I’m developing a mobile app that would block ads as a side effect. Compensating publishers and monetization as such is something I’ve thought much about, and BAT I see is a genius application of Ethereum blockchain to tokenize attention, the increasingly most valuable commodity of the Web. So I would like to adopt it, if I see a path for its Web-scale adoption.

I’m not seeing a 5x/10x improvement in web browsing for users to adopt Brave over system defaults that already has ad-block options, and that’s needed for BAT to take off. Please point out how I maybe wrong.