The most recent installment of J.K. Rowling’s Wizard World of Harry Potter… I mean Wizarding World of Newt Scamander… comes through the bustling streets of a prohibition era Manhattan. In the fun, but lacking, 2+ hour movie, Rowling gives a valiant effort at bringing her first screenplay to life. On…


LinkedIn, Salesforce, and Microsoft

So let us get something straight right off the bat here. We all love “love triangles” — even if they are unhealthy for the participants (and they usually are). If you are sticking your superior nose up this idea, I’ll point all questions on the depths of human depravity to…


Whether you want to believe it or not your name matters. If you don’t take my word trust Dale Carnegie. He is the author of one of the most successful leadership and sales books in history “How to Win Friends and Influence People”. …


One of the worst feelings I can think of is the last sip of a good beer, a great pipe, or the last log on a bonfire. Whether it is with friends, or time I have with myself to reflect, I hate endings. …


It’s June here in Nashville, and that means it’s hot, muggy, and I just sat in a soaking wet chair… good news is I found a loose screw that I will use as my tamp for the night. I won’t lie, when the June weather rolls in I become oddly…


And you might already be using it…

If you hear the words Artificial Intelligence and think of Google’s self-driving car or Facebook personal assistant M, you’re not alone, but we all know those marketing campaigns for an ‘AI driven world in the next 3–4’ are ridiculous… right?

Well, turns out, they are *spot on*. There is a…


For those unfamiliar, The Inklings were a group of friends — all British, male, and Christian. They all had a love for literature, imaginative writing, and the value of the narrative. Also, the group of friends were all writers and often provided critiques for each other.

I like to consider…


One of the most crucial sales lessons for a recruiter to understand is the difference between a feature and a benefit.

Feature = What something IS

Benefit = What something DOES

Let’s say that I am selling Orange and Lemon-Lime flavored Gatorade. Specifically, I am selling to a group of…

Gary Mazzone Peters

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