Are Carousels Good for Conversion?

Gary Ricke
  • 84% click on first position, 4% on every slide after
  • Auto-Forwarding Carousels Annoy Users & Reduce Visibility
  • Carousels should show a new panel only when users ask for it.
  • The user’s target was at the top of the page in 98-point font. But she failed to find it because the panel auto-rotated instead of staying still.
  • Many like Adobe, Gap and Hilton have switched to a single static message
  • Carousels negatively impact your page performance to load all those large images (with 2 through n only getting a 4% look).

Gary Ricke

Written by | Storyteller | Digital Architect

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