Getting Started With Your Own Graphics Design Business | Gary St Clare

In case you work for someone now but you’re thinking about starting your own graphic design business, this is a huge step. Just about all people commence to “freelance” on the side while they’re still in their full-time jobs. This is more often than not the best way to see if you can trim ties to your regular job and go full-time as an entrepreneur. As you get started a new life as a full-time graphic design business owner, the change can be scary, but it’s necessary for your success.

Here are some tips shared by the well renowned graphic designer Gary St Clare that will make your transition from “in-house designer” to “entrepreneur” somewhat easier.

Name Your company

The name of your business should be something that sounds professional. You need to sound like a sizable set up firm rather than a new venture. Whether or not your “office” is merely a cramped corner of your living room, likely to want appearing as though you’re a larger, proficient company. Clients will want to assist an proven business. Oftentimes, home-based businesses get stigmatized as “less than professional. inches

Be Professional

Because you’re a designer, people are heading to expect that the first visual impression you will leave with them is going to be top notch. Therefore, possible clients expect that your materials are going to look polished and professional.

Build Network

According to Gary St Clare, there are plenty of ways to network. You can join marketing organizations in your community, and you could also look for communities online that you can network with as well. Either way, you will get to know other people in your industry who may be considered a great source of contacts as you build your business. A lot of people, including designers, are not comfortable simply “cold dialing.

Set Your Rates Competitively

Do some research in your industry to determine a fair per hour rate. Most designers who are just starting away price themselves way below competition. In the event you the ability and the ability, you can set your prices appropriately. You can also do a couple of research on other businesses in your market and set prices roughly equivalent to others in the location.

Make Your Own Website

Potential clients, and those who refer you, are going to want to see types of your work. Establishing a site for your self and then putting work on it is the easiest way to build a portfolio. That way, you can just include an URL on your business cards and any promotional materials.

Make Sure You Get Paid

Many design companies require that clients put down an initial deposit before they complete any work. It can a good idea so that you can do that yourself. Charge clients 50% up front before you undertake a task. This will not only help discourage clients which are not likely to pay, but it will eventually make clients more responsive since they already have something invested into the job.

Business Tools

As I’ve explained above there exists much more to running a studio business than just designing 24 hours a day. You’ll need to do things like track your billable, invoice clients, deal with projects/clients, find new business, and much more.

Originally published at on April 13, 2017.