One Piece of Content Can Change Your Life

Gary Vaynerchuk
May 11, 2016 · 4 min read

I’m very passionate about the idea that one great piece of content has the potential to change your life.

The evidence is all around us. Let me explain. For music artists, all it took was that one song to help launch them into the spotlight. A single YouTube video was all Scooter Braun needed to recognize Justin Bieber’s talent. For investors, it was that one big deal that put them on the map in the VC game. Think Twitter for Chris Sacca and myself. You, too, have the capability of producing that kind of content. The million dollar question is, “What will that one piece of life-changing content be?”

Creating Good Content For a Personal Brand

The truth is that most of you are just not good enough to make the content that you want to be making.

I know. It’s tough to hear…but it’s true.

The problem is that talent and skills matter and a lot of you are focusing too much on your flaws and not on the strengths to maximize your potential to win.

Think about all the Japanese baseball players who have come over to the U.S. in recent years to play in the MLB. They didn’t just magically get discovered. They were good enough to earn the necessary attention. They invested in their strengths and created opportunities. As long as you have the self-awareness to do the same, you can position yourself to succeed.

The quality of your content is equally important. You can’t just say something like “Museums are nice” and expect to be a museum curator someday. Your content needs to have depth. It needs to deliver value and resonate with a specific audience as opposed to being fluffy and for the masses. It’s about depth, not width. The way you get depth is by paying attention and actively sharing your POV on things that are happening in your area of interest. What’s going on in the world you’re trying to be a part of? How can you insert yourself into the conversation?

Picking Your Content’s Platform

The beauty of making content on the Internet and social media is that if a single piece is that good, it has the ability to go viral. If the one person who’s listening shares it, others might too, and it can spread like wildfire. That’s how you get discovered.

For example, that’s why I love Medium as a publishing platform for potential professional writers. Medium will handpick and feature good content from anyone, regardless of their follower count. The post just needs to be good. This makes it possible to transform writers from nobodies into somebodies overnight. The same can be true for YouTube and videographers. Or Instagram for photographers and artists.

But What if People Don’t Like Your Content?

But, when you’re right and you continue to be right, people will start looking to you as a thought leader. When I put out content about how Snapchat is going to explode, and then everyone sees that it does, I earn that attention. When you’re right, the opportunities will follow, and before you know it, you’ll find yourself at the next level.

If you take anything away from this article, it’s this: recognize that you have the opportunity to win the content game. Just focus on your strengths and the quality of what you produce, how you produce it, and where you’re sharing it. Know your strengths and keep swinging. That’s how you dominate.

Thanks for reading! :) If you enjoyed it, hit that heart button below. Would mean a lot to me and it helps other people see the story.

Gary Vaynerchuk

Written by

Family first! But after that, businessman. CEO of @vaynermedia. Host of #DailyVee & The #AskGaryVee Show. A dude who loves The Hustle @Winelibrary & the @NYJets