This is the One Question I Always Ask in Interviews


When you’re running an agency, it makes sense that you’ll give a lot of interviews. This is a part of my business that I don’t often talk about, but it is enormously crucial when it comes to building a company. You might be thinking that that’s because it is the deciding factor in creating the future of your company, or the make it or break it moment in choosing leadership. Sure, it can be both of those things. But most important?

Leverage from day one.

Let me explain.

I want to elaborate by telling all of you the one question I come back to again and again in interviews, the question I love to ask. Now, I don’t always ask this question. But if the interview is gaining momentum and I feel like it’s going somewhere, it is the number one question I NEED to ask. Period.

What is it?

When I interview you, the main thing I want to know is where you want your career to go. “What do you want to be when you grow up?” I want to get into the psychology of what their ambition is. And I spend most of the interview trying to get that person comfortable enough to tell me the truth to that question. Because I don’t care if you want to be the CEO of VaynerMedia, or if you just want to move a couple levels up and have great work life balance. I don’t even care if you want to come work for me for two years, suck up all my IP, and then go somewhere to start your own agency. I really don’t care. Truly. Whatever your agenda is, I’m fine with it. I just want to know what it is, so I can help us get there. You and me.

Because the truth is, I want to keep people in my ecosystem forever. I collect people, and by giving them opportunities and helping them achieve what they want, I’m keeping our relationship positive and open. The best way to keep someone close is to deliver on what they want. The faster I can get into that insight the better. Then I can execute quicker, and we can do amazing work together faster.

That is usually the essence of the interview question for me. Can I tap through, can I feel that I’m getting there? Because that gives me a blueprint, a map, to this person’s life. Not only that, but I have the self awareness to understand that that will change. When you’re hiring twenty four year olds like me, you know things will change. You have to. People fall in love, people want to start families; there are so many different things going on in one’s life. Once again, I don’t care. I just need the communication funnel. And I want it to start from day one, five minutes in. Period.

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