You’re Focusing on the Wrong Stuff

Ignore everything between the clouds and the dirt

I don’t spend any time on anything that don’t matter.

Know the philosophy, know the details,
and ignore everything in the middle.

So here are my clouds right now, as they apply to VaynerMedia: I believe that social media has a better value proposition than other marketing tools because it has the growing attention of the modern consumer. Moreover, it has the targeting capability to reach the the right demographics at scale with diminishing spoilage. My philosophy is that social media marketing works, so long as you know how to do it. Those are the clouds. I have fully bought into the ROI here; I don’t need Nielsen, or reports, or seven years of research, or the political approval of my boss.

Written by

Family first! But after that, businessman. CEO of @vaynermedia. Host of #DailyVee & The #AskGaryVee Show. A dude who loves The Hustle @Winelibrary & the @NYJets

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