I don’t know about you, but I barely print anything anymore.
Seriously, think about it — when’s the last time you had to type Command + P and print out a document? Between e-tickets, virtual payment options, and online signature tools, I think the last thing I printed out was the lease for my apartment.
So you can imagine my surprise when HubSpot’s audience started telling us they still like to print out our ebooks — which are often 20 or 30 pages in length — instead of viewing them on a web page.
In 2017 — during the era…
I know I’m literally ten years late to this, but I just started watching Mad Men on Netflix. And guys — newsflash — it’s a really good show.
The old school ad strategies, the fun outfits, the drama — I love it all. Except Don Draper’s management style. That, in my humble opinion, could use a little work.
I know my stance might be colored by several generation gaps. I’m a millennial, and according to some reports, we need to be told we’re smart and wonderful every two seconds or we turn to avocado toast dust — but it seems…
For a three-person digital marketing team like ours, the prospect of having a big ad budget seemed like a distant dream. So when we were suddenly given $100K to spend on Facebook ads, we were positively giddy.
And unbelievably nervous.
As a lean SaaS startup, we have to be very wise with our marketing investments. Couple that with our low cost-per-sale ($24/monthly for our starter plan), and you can see that being cost-effective while still spending on ads is a challenge.
In May of 2016, we had the honor of working with Facebook Canada. We received a small grant to…
You technically can’t skip these ads. But you wouldn’t want to anyway.
Last year at Sundance, YouTube unveiled a new ad format to brands: the unskippable, six second “bumper” ad. To prove it was possible to cram a compelling story into such a short window, they recruited a handful of creative agencies to test drive the format — and the results were pretty convincing.
After that, huge brands like Under Armour and Anheuser-Busch adopted the new six second ad format to tell quick but gripping stories that actually stuck with audiences.
In fact, according to Google, 90% of bumper ad…
Whether you’re setting up a brand new Facebook Page for your brand, or you just want to make the most of your existing one, it’s probably a smart move — Facebook is home to nearly 2 billion monthly active users.
It should be easy enough, right? Just slap together a photo, a couple of posts, and expect the leads and customers to roll on in, right?
If you’re not creating a Facebook Page with a comprehensive strategy to get noticed, Liked, and engaged with, the chances of actually generating leads and customers from it are pretty slim. …
We’ve talked about the best practice of matching your offer and blog post topic as tightly as possible many times on the HubSpot Marketing Blog. But just in case you haven’t heard of this best practice before, I’ll give an example.
Let’s say you have a post explaining different types of commercial cooling systems that gets a steady amount of organic traffic each month. The best fit offer for this post would be a quiz to determine the right cooling system for your business, or a cooling systems pricing comparison sheet.
Because the offer closely aligns with what brought the…
If you fell behind on your spring cleaning this year, it’s okay — so did I. I haven’t put away my winter coats, I haven’t unpacked all of my moving boxes, and I haven’t cleaned my computer’s desktop lately.
You know what I’m talking about — all those forgotten documents and miscellaneous screenshots that have been slowly taking over our screens for weeks — and sometimes, even months.
Hoarding files on your desktop not only makes it challenging to locate what you need when you need it, but it can also compromise the speed of your computer.