by Jean-Louis Gassée This week we use a simple, memorable device that helps us parse corporate verbiage, to sort the important and vital from the supportive, dispensable, and even parasitic. Last week’s Naive and Nostalgic Look At Apple’s Business Model, while suffering from the lingering effects of epidural sedation, still generated lively discussions of the company’s future, its business model and identity. Hoping to clarify matters, allow me to introduce a favorite of mine, the Pointed Quadruple: