by Jean-Louis Gassée

When Apple began their ARM journey by acquiring P. A. Semi (née Palo Alto Semiconductor) in 2008, the reasons were obvious: ARM chips are simple, open, and flexible; and the architecture provides an inherent gain in thermal design power (in layman’s terms, it runs cool). …

by Jean-Louis Gassée

In Monday Note articles last month, we looked at the Plus and Minus of Tim Cook’s ten years as Apple CEO. It’s now time to indulge in a modicum of conjecture — not forecast — regarding what the next ten years may hold for the Cupertino company.

by Jean-Louis Gassée

The first thing to say about the M1 Pro and M1 Max, Apple’s new homegrown processors, is that we misunderestimated them. …

by Jean-Louis Gassée

After last week’s encomium in which I lauded Tim Cook’s ten years as Apple CEO, I feel a bit hesitant to examine the other side of the coin. Apple is a complex company that belies easy bromides such as The iPhone Company or, a favorite of backwards-looking…

Apple: 10 Years Of Tim Cook. The Plus Side

by Jean-Louis Gassée

In this first of two Notes, we examine Tim Cook’s very positive impact on Apple in his first decade at the helm. We’ll take a more critical look and ask more questions about the company’s future next week.

by Jean-Louis Gassée

Last week’s Naive and Nostalgic Look At Apple’s Business Model, while suffering from the lingering effects of epidural sedation, still generated lively discussions of the company’s future, its business model and identity. Hoping to clarify matters, allow me to introduce a favorite of mine, the Pointed Quadruple:

by Jean-Louis Gassée

Last week’s Naive and Nostalgic Look At Apple’s Business Model, while suffering from the lingering effects of epidural sedation, still generated lively discussions of the company’s future, its business model and identity. Hoping to clarify matters, allow me to introduce a favorite of mine, the Pointed Quadruple:

by Jean-Louis Gassée

Once upon a time, Apple offered an easy-to-understand business model. The company made personal computers, small, medium, and large. Successfully positioned in the affordable luxury market sector, Apple devices sold well with healthy margins. …

by Jean-Louis Gassée

On March 23rd, Intel held an on-line event titled Engineering the Future in which CEO Pat Gelsinger laid out his vision for the company (see my take in the April 11 Monday Note, Intel 2.0 Reboot). …

by Jean-Louis Gassée

During the Spring 2021 Worldwide Developer Conference, Apple announces its new general-purpose Apple Search engine.

This is speculation, of course, but is it unrealistic? We know that Apple has considered a search engine in the past. These efforts may have been energized by the 2018 addition of…

Jean-Louis Gassée

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