9 Top Startups Automating Visual Asset Creation for Ads & Marketing

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List of Top Startups

Below are the top startups that enable automation in creating ads and marketing visual assets.

Adcreative.ai

Generates conversion-focused ad creatives in a matter of minutes, while staying on brand. I enables to test more creatives while decreasing time-spent on the design process and claims to get up to 14x better conversion rate. It also generates text copy and monitors performance of the assets

Bannerbear

With Bannerbear, one can create 1000s of marketing posts at once. The user typically selects one common visual template and they can use banner bear API + Airtable to create 1000 versions of that template with 1000 different text. Bannerbear utilizes AI to auto detect faces in photos and position the text correctly in the banners

Bannerwise

Create ad creatives for various platforms with an ability to customize and scale the ad banner creation across all platforms and channels. It also creates dynamic ads that clients can enrich with rules and conditions that update text content on the fly.

Pencil

Pencil takes brand guide, visuals, topic of the ad and other information as inputs and then generates a static assets or videos automatically (with some AI in the process). It also monitors CTR and helps fight ad fatigue. The algorithms generate new ad creatives based on what’s working. Uses have used it for marketing inspiration as well.

Hunchads

Hunch integrates media, creative and data into one platform so you can unify your brand experience across channels with dynamic personalization and focus on growth. Creating assets for 100s of products

Synthesia

Synthesia enables creation of presentation style product marketing videos with human avatars. The clients just have to provide a script.

Designs.ai

It helps create varied marketing material (logos, banners, videos) with the help of AI.

Creatopy

Creatopy helps customize, automate and scale up ad production and delivery. Ad creatives for multiple channels can be created at scale and all assets can be modified at once (eg: changing button color on all assets can be done at once.)

Abyssale

Abyssale’s creative automation solution helps you auto-generate marketing and personalized images for social media, e-commerce, advertising and much more.

Key Takeaways#1: Different Types of Automation

Based on the analysis above, here are the big buckets of automation that current solutions offer:

A. Channel support automation

• Auto creation of assets with different sizes and types for different channels

B. Scalability in asset creation

• Creating assets at scale: creating a large number of assets with the same base template but different messages or different products.
• Video creation from existing assets: auto-video creation using simple assets; marketing video with human avatars created from just text.

C. Maximizing campaign performance

• Asset creation based on performance: based on what type of assets seem to be working more, platforms can auto-generate more such assets.
• Fighting Ad fatigue: identifying ad fatigue that could come from seeing the same type of ad again and again and auto-switching campaign assets based on what’s been working.

Key Takeaways#2: Typical features that marketers are looking for in automation tools

Here are the things marketers consider before purchasing a tool:

• Large number of templates: Does the platform have a good number of pre-designed templates available in the tool?
• Customization options: What things does the tool help customize? Can you change colors, fonts, sizes and more?
• File format support: What file types does the product save files in? JPG, PNG, GIF, PDF, PSD, TIFF, EPS, and SVG are all very common for different needs and uses. WEBP is a new file format that is popular on blogs today because of the size savings it offers.
• Support for channels: Can it automatically adjust banner sizes for each social network?
• Editing capabilities: Does the site offer image and video editing capabilities?
• Alignment with brand: does the tool takes in the brand guide (colors, fonts) and generates content according to that?

PS: I am a founder exploring ideas in the Marketing Tech + AI field. This article is part of my desk research in the area.