How do I start a career in Digital Marketing?
Digital marketing is a flourishing industry with exciting career opportunities. If you want to make a career in this highly growing domain then there is no better time than now.
Presently, there is a huge gap between job vacancies and the availability of skilled professionals to fill these vacancies.
According to the prediction of the Bureau of Labor Statistics, there will be 10% growth for advertising, promotions, and marketing manager positions between the years 2016–2026.
Moreover, you will find over 65,000+ pages on Indeed for the keyword ‘digital marketing’, with an average salary of $63,593 (and a high of $154,000).
And choosing your career in such an in-demand industry will definitely a good move for your professional career graph.
But as a newcomer, starting your career in the digital domain can be a daunting task. So, here we have shared some steps for aspiring digital marketers who want to start their career in digital marketing.
Step 1: Gain Information & Knowledge As Much As You Can
You will find endless information across the web related to digital marketing.
So, before taking your first step to landing a career in digital marketing read as much as content you can manage to get the knowledge and information of the digital domain.
Try to get the information about the modules such as:
- Search Engine Optimization
- Pay Per Click
- Social Media Marketing
- Search Engine Marketing
- Content Marketing
- Content Writing
- Email marketing
- Growth Hacking
- Voice search
- CRO (conversion rate optimization)
- Web analytics
But now the question is where you can find the information and knowledge?
There are several paid resources such as blogs, videos, podcasts that will help you to get the knowledge of digital marketing. But to get a deep knowledge of the domain, I will suggest you go for a complete Digital Marketing Course.
There are several Digital Marketing Institutes which are offering Training to aspirants. And you can join them to get the proper exposure and knowledge.
Step 2: Start your own blog
This step will look like a huge step to you but presently it’s really important to start your own blog.
Creating engaging and interesting content for your blog is really important. Choose the right topic; create the content under the digital marketing umbrella. Also, this will help you to clarify your own understanding at the same time.
This step will look like a huge step to you but presently it’s really important to start your own blog.
Creating engaging and interesting content for your blog is really important. Choose the right topic; create the content under the digital marketing umbrella. Also, this will help you to clarify your own understanding at the same time.
Step 3: Get an internship
You need some real-world experience as well. You should join a team for getting real exposure.
To secure an internship, you should request & approach:
- Startups, or
- Marketing agencies
Working with these agencies will help you get the real experience. Moreover, this will give you a chance to seriously learn — not just about the domain but also about teamwork and meeting deadlines.
You will find internships on platforms like LinkedIn, Internshala, Naukri and Indeed.
Step 4: Join a networking group
There are several Digital marketing groups on platforms like LinkedIn and Facebook.
You can join these networks to get the latest updates and information regarding upcoming events and seminars.
You will get the great opportunity to learn from the experts in groups and you might even meet a future employer there too.
Step 5: Get a strong grip on social media
Digital marketing is much more than just sharing the post on social media. You need to know how people are interacting with your brand on social media platforms. You can utilize these platforms to establish a direct connection with users or potential customers and make sales. Get a strong grip on social platforms to reach your target customers speedily before anyone else.
Step 6: Stay up to date with the latest trends
Things move rapidly in the digital arena and you will need to catch up with the speed. Platforms like Twitter and Instagram are best to get information about the latest trends and updates.
Staying updated with the latest trends and updates will provide you an extra edge and help you stand out amongst others during your job interviews.
I hope you find these steps helpful!
In this current era every business, entrepreneurs, and students prefer to choose digital marketing services/methods which comes as a fair result in digital marketing.
In this domain, one can hold different roles as it is very vast. The reason for this passion for digital marketing is very simple: digital marketing is the only cost-effective and the most feasible way to get your message out.
Learners are searching for good opportunities to move into digital marketing. The best thing about digital marketing is that it is versatile with lots of areas interlinked and fit together in different ways, so if whenever you want to learn a new skill you will be able to pertain in numerous areas.
