How to Convince People ?
Persuading people require some preparation. Be it Us or Our Product
Here are 5 steps to get ready to win over anyone.
- Be in someone’s shoes to understand Pain points & Goals
- Interact with them, Survey them, Read about them with Zero Bias
Know Comfort Zone
- People enjoy doing what they have done in past
- List down their weaknesses, existing activities and egos
- Try to keep it simple, consistent and honest
- People Like who compliment them or cooperate with them
- List their interests, spot mutual interests and anchor on higher meaning
- Don’t be shy to Park your ego & Nurture their ego
- People do get influenced by brand, credible backing and tags
- Showcase your expertise, back them with facts & knowledge
- Leverage Social Influence or peer pressure
- People crave for rewards in any form
- Give Back More of What People Have Less or Scarce
- Be it — Monetary, Glorification, Power or Ownership
- Focus on How you give them back — Be unpredictable
To Design Sticky Ideas, New Behaviours — Learn an art of persuasion.
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