Gaurav MakkarinUX CollectiveGoogle News: the full coverage featureThe origin story of Google News traces back to the ghastly terrorist attack on the World Trade Centre on September 11, 2001. After the…7 min read·Aug 25, 2019----
Gaurav MakkarinUX PlanetFacebook, Twitter, and the Aha Moment!I recently finished reading Hacking Growth, a book by, Sean Allis, a Growth Hacking expert who has played a pivotal role in the growth of…6 min read·Apr 1, 2019--1--1
Gaurav MakkarinUX CollectiveRobinhood and the overkill of “customers also bought”Amazon popularized the “Customers Also Bought” recommendation system. If you’ve been to any product page on Amazon, you must have seen…5 min read·Feb 16, 2019--1--1
Gaurav MakkarinUX PlanetNetflix vs Amazon Prime Video: User Experience (Part 4)This fourth and final article in the series compares the user experience of watching a title on Netflix and Amazon Prime Video. Part 1 and…6 min read·Jan 15, 2019--2--2
Gaurav MakkarinUX PlanetNetflix vs Amazon Prime Video: User Experience (Part 3)This is the third article in the series where I’ll be looking closely at how Netflix personalizes the content on Homepage for each user…9 min read·Dec 17, 2018----
Gaurav MakkarinUX PlanetNetflix vs Amazon Prime Video: User Experience (Part 2)This is the second article in the series where I’ll be comparing the Browse and Discovery experience on Netflix and Amazon Prime Video…10 min read·Dec 2, 2018--1--1
Gaurav MakkarinUX PlanetNetflix vs Amazon Prime Video: User Experience (Part 1)This is a first in the series of articles where I’ll be writing about the experience of using two primary on-demand video streaming…8 min read·Nov 19, 2018----
Gaurav MakkarinHackerNoon.comSurveyMonkey IPO: What to make of itCompany Overview7 min read·Oct 29, 2018----
Gaurav MakkarinUX PlanetLinkedIn Onboarding: A CritiqueRecently, a distant relative of mine, who is starting his undergrad studies this year, reached out to me for a few tips on creating a good…9 min read·Oct 7, 2018--2--2
Gaurav MakkarinUX PlanetGoogle Trips: A Product ReviewGoogle Trips is one of the very few apps by Google that not a lot many people have heard about. The app was launched two years back, but it…6 min read·Sep 21, 2018--1--1