Wondering why its difficult to leave your current job ? I’ve got an answer which will help you.

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Since you have managed to click on the link, I would recommend you to read the 1st part of this blog to get a prerequisite of what this story will be all about:

1st jobs are always the memorable one right? Be it on the +ve or -ve side, but you’ll always remember them. If you ask me, I’ll never forget my 1st job because indeed it was a roller coaster ride. The thought of switching to your next job comes to…


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Photo by Headway on Unsplash

Are you still in your 1st job? Yes! I’m referring to the job that you grabbed just after graduation from college and be like:


CAUTION: Proceed further only if you consider yourself a Workaholic.

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Let’s begin this, with my sister’s story- Darshika, Senior Manager at a bank, works for long hours. Her timings for work are 9am to 5pm and post which she has to pick-up her 3 year old daughter from school. At night when she goes to sleep, my sister will work another few hours, not closing her laptop until midnight. She seldom works on weekends too. But even though she works 60 to 65 hours per week, she told me that she can “switch off” when she needs to, and that…


If you have graduated as a marketing professional, you must not have missed out, reading about this ground-breaking campaign by one of the most renounced FMCG brand — “Coca-Cola”

Yes! For the 1st time ever, #ShareACoke campaign is now live in India.

Why #ShareACoke ?

#ShareACoke is sharing a personalised feeling of happiness while having Coke with our friends or loved ones. Kudos! to the brain behind this campaign: Lucie Austin and Jeremy Rudge.

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The crux of the idea is to give every consumer of Coca-Cola a personalised experience while they sip up their drink. If you ask my personal opinion, I…


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We have been hearing a lot of buzz around bloggers, influencers, YouTubers and there is no question that the definition of marketing has changed in the generation of millennials or rather the Gen “Z”.

Late 90’s and 2000’s were all about print & digital media but if we take a closer look from 2016 & onwards, its no longer the era of celebrity endorsements rather, its all about the new term Influencers. Yes! you heard me right. In a very simplistic manner if we try to understand who actually an influencer is, “its any person/individual who persuades you on your…

Gaurav Singh Bisen

Product & Community Management || Startup Enthusiast || Influencer Marketing Specialist

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