Are you getting honest feedback for your Design?

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Image Credit : Unsplash

Nowadays there are tons of tools available to collect feedback for your UX/Design like A/B testing or by engaging a beta user community, but the question is are we getting really honest feedback here? Is there a trusted tool or method available to verify the feedback that you have received?

Over the last few years, I have gone through many UX design process life cycles for mobile apps and web apps — right from initial requirement gathering to generating user feedback but have not received feedback that I am expecting from any of the community. I have my own observation here (which sounds funny in some cases) for the type of feedback we always receive and point to mention here is it always depend on the fact that “to whom you are asking for feedback”

A) Your developer friend/Team: If you are going through a very extensive type of UI/UX for your app/website project and asked feedback to your developer friend, Their feedback will always be towards making their life easier which bring a lot of simplification changes to your design (Fact: At some extent, they might be correct as the user always looks for something simple to use rather than complex)

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B) Your design team member / Senior team: One thing I have noticed that majority of designers design stuff to woo their clients rather than focusing on the actual use cases (Lean UX). They always think that designing something different/crazy will make their client happy and get instant approval. This mentality leads them to give feedback which will bring a lot of changes to the original design and make it horrible. I think this is one of the reason there are a lot of projects available in the market where the client wants to go for a complete redesign (In short they want to make it simpler and user friendly)

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C) Your Beta Community: There are two types of Beta community designer refer to get feedback on their design

Professional Beta group: Here chances of getting good feedback are always more than any other listed in this article but it still depends on their expertise in that domain i.e. A professional beta group has years of experience in E-commerce can give good feedback if your design is for e-commerce, but you can’t expect some kind of feedback in other domain. One more thing that restricts them is their standards, most of the feedback you receive here is about not following particular thumb rule of design.

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Your close friend as a beta community: This feedback always depends upon your relationship with your friend. You can’t really expect more feedback to your design rather it’s just WOW/GOOD/BAD, Yes it's true it's just “WOW/GOOD/BAD”.

In general, there are few factors that always keeps you away from getting honest feedback, I have listed a few of them below:

  1. People always want to suggest to you more or we can say just show off.

The question is still not answered how would we collect honest feedback. In a real scenario, this process includes a lot of effort and study of behavior.

As per my experience following things can help you to get more honest feedback:

  1. Screencapture: There are few tools available in the market where you can do screen capture while your beta community playing with your prototype. This will help you to check where exactly your users are getting a drop-off or diverted.

I have come up with this analysis after reading a lot of blogs across the internet, Please let me know if you have any other method in your mind in the comment section so that I can include it in my article.

Stay Safe!

Written by

Studio Head and Chief Software Architect at CemtrexLabs,

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