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№18: GAUTAM RAJ ANAND
An entrepreneur with a connect with GenZ India, his startup monitors all kinds of rollouts and sprints. The podcast king turns his expertise on how content can pave the way for growth stories, from scratch.
At a very young age, Gautam found his own personal and professional salvation in audio content. He practices what he preaches, and consumes audio content for more than 14 hours a day. …
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Over 200 Mn Indian internet users have embraced music streaming services, but the addressable base for podcasts is far smaller
As of today, India’s podcast landscape comprises 40+ players, including local and international platforms as well as aggregators
While primary focus areas are Hindi and English podcasts, startups focusing on regional content have attracted major funding in the Indian market
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While one report by Podtrac says that globally podcast consumption has dipped in times of COVID-19, an analysis by Voxnest, an audio technology company, revealed that listenership has increased since the first week of March.
Globally, there may not be a clear picture regarding podcast consumption but in India, podcast platforms are witnessing growth.
“In March, we saw over 80 percent growth as compared to February. In fact, in March we have seen the highest listenership. In January and February, the monthly listens were recorded at 3.5 million and 3.7 million respectively and this went up to 6.9 …
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If you’ve ever wanted to be a podcaster, there is no better time than now. With social distancing being the need of the day, this might just be the one thing that will help you connect with friends, family, and even a whole bunch of new listeners.
But podcasting isn’t about just sitting in front of a computer and expounding your views. You will need to pick a topic in which you have subject expertise, academic or practical experience, or a studied opinion that comes from painstaking research. …
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Arpita Mehta’s daily commute in Mumbai usually involved listening to podcasts on current affairs for about 15–20 minutes.
Now, the chartered accountant is relying on podcasts related to history and economics to get through the day, working from home. Mehta is listening to three times more podcasts ever since her workplace made social distancing mandatory.
Indians, stuck at home due to the lockdown induced by the Covid-19 pandemic, are turning to podcasts to keep themselves entertained as they go about their daily chores, giving a boost to the fledgling industry.
Downloads on podcast platforms including Aawaz.com, IVM, Audioboom, Hubhopper and Ep.Log have jumped 8–30% over the last two weeks. …
The year 2020 marks not just a new year for the industry but the advent of the audio decade in India. The Indian podcast industry is all set to boom as communication is becoming more content-centric with each passing day. The rise in awareness about the term ‘podcast’ gave way to the understanding that all non-music audio content is essentially a podcast — Be it the news or cricket commentary someone consumed through radio, or The Hanuman Chalisa, Quran and The Guru Granth Sahib playing on loop in shops and houses across the country.
2019 has been a banner year and in some ways the commercial birth of podcasting in India. While podcasts were gaining momentum in 2018, the explosive growth and evolution of audio content in 2019, added podcasting to the list of mainstream content sharing platforms. …
Brands looking to connect with consumers should start by seeing their audience as people and empathizing with their needs, said branding experts who spoke at the Forbes Under 30 Summit Europe.
When Gautam Raj Anand founded Delhi-based podcasting app Hubhopper he had a clear problem he wanted to solve: India had been left behind when it came to tapping the booming market for podcasts.
When the term “podcast” was coined in the early 2000s, it became most associated with Apple thanks to its move to include podcasts in the iTunes store, but with the majority of India’s smartphone users owning Android devices that created a gap that Hubhopper sought to fill, Anand said. …
Lack of employee productivity and improving their efficiency can be sorted by leveraging these new-age apps.
Apps that benefit office-goers.
It goes without saying that an organization’s success essentially depends on how well employees perform their tasks. Happy employees can deliver better productivity at work and that is exactly what businesses need to grow. But what are the reasons behind employees underperforming in the first place? There might be some valid reasons that will carry clues of fixing the issues instead of hiring replacements. For instance, you might notice the biometric report of an employee arriving late to work almost every other day. …
Independent artists are bringing a fresh take to music in India and giving us options beyond Bollywood songs.
But the journey for these artists is not easy, especially with no platform giving them the right tools to excel in their craft.
This is what Hubhopper, a podcasting and audio on-demand platform, is trying to do with its new launch, Hubhopper Original Music.
Under the new original music programme, Hubhopper is hosting many independent musicians from the country.
The Moonlit story by Vipul Meehnia, a techie by profession and a DJ by passion, is a compilation of different genres of electronic music ranging from house, dubstep, trap to lounge and techno. …
At the heels of India’s online video-streaming boom, another phenomenon is gathering steam: podcasts.
A portmanteau of iPod and broadcast, this small yet significantly growing segment of online entertainment holds great potential in a country with a massive youth population, abysmally slow internet speeds, and perennially long daily commutes.
Already, music streaming has gained popularity in India for these reasons.
“Video and audio are like siblings where video leads and audio runs behind,” Gautam Raj Anand, founder & CEO of podcast-hosting platform Hubhopper, told Quartz. “Already 98% of the apps are fighting for screen time. …