Understanding Podcasts: The Hottest new kid in the content media market (By SME World)

Gautam Raj Anand
Jul 24 · 3 min read

What is the basic concept of a podcast directory and whom it benefits?

A podcast directory offers systematically arranged content like audio shows and stories across a diverse range of topics which is easily accessible into users. It is essentially beneficial for users-on-the-go, who would like to access the best audio content, helping them to perform other tasks while listening to quality content on diverse themes and from the leading thinkers the world over.

Podcasts also play a substantial role in the domains of education, healthcare, fashion and beauty, self-development and entertainment. Content such as recorded oral assignments, interviews and classroom lectures, etc. reduces the reliance on physical materials and notes. Also, millennials are benefitting from content on physical and mental fitness, workout tutorials, spirituality and self-help podcasts, as they can engage in learning without having to cut off themselves from the surroundings completely. Also, the urban millennials have been benefiting from podcasts that carry society & culture aspects, and trends of business & stock market.

How big is the podcast industry in India?

Amongst all emerging markets, India arguably has the highest potential for a flourishing podcast industry considering the widespread penetration of smartphones and the reduced costs of data in the country. The country is expected to have 1 billion mobile users by 2020, 96% of these being smartphone users. Although right now, the industry is at a nascent stage, the potential is huge considering the linguistic diversity and the plethora of vernacular content available. As internet and smartphones penetrate into the Indian hinterland, podcasts are bound to emerge as a popular information sharing medium. For urban professionals too, who are always on the go, they serve as a great option to grasp the necessary knowledge without having to dedicate complete attention

What is the podcast scenario in India?

The podcast scenario in India is definitely growing, although there is immense competition from content aggregators. As content marketing is expected to reach a $313 billion valuation by 2019, there is a great expectation from the podcast industry to establish a strong stake in the growth of new media market, through forms of content that can appeal to wider audiences through a medium that allows them to consume while multi-tasking and express freely, without focusing on the superficial elements of video quality, etc.

Hubhopper is India’s largest podcast directory and content aggregator

An AI-enabled content aggregator and India’s largest podcast directory. It connects content creators of varying genres with different types of content consumers, thus emerging as the largest podcast and publisher repository in India. It allows consumers to access filtered podcasts and publications in easy-to-read digestible pieces. The leading start-up in the podcast streaming industry holds a pan-India presence with availability across digital media platforms.

Hubhopper has over a million hours of content across 15 languages and 8 products for both the demand side (for listeners/users) as well as for the supply side (creators/podcasters)

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Finally, if you’ve ever thought of starting your own Podcast, Hubhopper Studio has made it easier than ever before and is here to make you take the leap

Gautam Raj Anand

Written by

Founder Hubhopper, India’s largest platform for Podcasts and audio content with over a million hours of content across 15 languages and 8 products.

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