Gayatri5 things to keep in mind when you write landing page copyWhen it comes to writing for a sales driven / conversion-driven landing page, there’s lots to keep in mind. Broadly, I would categorize it…Jan 26, 2022Jan 26, 2022
GayatriHow to get customers to complete customer surveys (without compensation)If you’ve been victim of < 1% survey completion rates, welcome to the club. The good news is, a good survey is a science.. kind of. Here…Jan 26, 2022Jan 26, 2022
Gayatri4 broad buckets of research and testingOkay, so you’ve spent months building your website / SaaS platform / app. You’re finally ready to release it. But wait. This is the part…Jan 23, 2022Jan 23, 2022
GayatriNerdy secrets for great landing page copyCopywriting can seem daunting to some; people believe they need to ‘be a writer’, but it can actually be pretty straightforward. When it…Nov 8, 2021Nov 8, 2021
GayatriTypes of landing page research that isn’t just google analyticsBut Google Analytics is a great place to start!Nov 1, 2021Nov 1, 2021
GayatriPsychology concepts to know before creating a landing pageIf you ever clicked on a link, you were taken to a landing page. Got an email to register for a webinar? The registration link to you to a…Oct 25, 2021Oct 25, 2021
GayatriSix Things that can take you from a Google Analytics noob to a proYou’ve probably used Google Analytics before but have you made the most of it? Here are 6 tips and tricks that can help you truly unlock…Oct 18, 2021Oct 18, 2021
GayatriHow Google Analytics can help you identify optimization opportunitiesAudience reports: Audience reports tell you who your users are and offer a ton of information about your users — information that can be…Oct 11, 2021Oct 11, 2021
GayatriUnderstanding Google Analytics: Part IIf you run any website, you’ve probably heard of google analytics. Google analytics is part of Google’s marketing ecosystem of products…Oct 3, 2021Oct 3, 2021