Show must go on! (Apple edition)

Living the Trump dream and other lies they tell us.

Don’t hate the player, hate the game.

This is probably the best way to describe Donald Trump’s campaign and the reason for its major success so far in the Presidential Elections.

Despite not agreeing with most of his rationale, I have to admit Trump is a pretty smart fellow: he identified a vacant market, understood what the audience wanted and built a product for them. Entrepreneurship 101. And now the votes are raining like crazy!


But to get to the point of this article, one of Trump’s promises was to bring back to America Apple’s manufacturing of “their damn computers and things” (to use technical terms). I started thinking if this could ever happen, and if the problem could be solved solely by monetary incentives. If US states offer tax benefits, as they have done with automotive companies, for example, would Apple establish all operations in American soil?

And the answer is no (Dramatic Pause). Because the problem isn’t just solved throwing money at it, it runs deeper than that. It has to do with people, and their skills. And despite America having one of the most skilled labor forces on Earth, they just don’t have the right skills for the task. Because you don’t have skills, you have skill x, y or z. And that makes all the difference.

When the United States (and for that matter, Europe) shifted from a manufacturing to a service-based economy, it began losing the type of capabilities needed to produce devises like, you guessed it, the iPhone. At the time, it was seen as a way to improve the quality of life of populations; today, it seems like it may have very troubling implications.

Tim Cook on 60 minutes explaining what I just said.

The educational systems are not organized in a way that produce professionals capable of reverting the situation, nor people want abandon their current lifestyle.

Additionally, developed nations contribute to industrial activity (with the outsourcing of most operational activities to third-world nations), is reduced to the role of consulting. But even this is menaced, since to advise you need knowledge, and that only comes whit constant contact with the industry activity, not with supervision made from a different continent.

So, Mr. Trump, I’m afraid you are not going to bring these jobs back, even if you are President for 20 years. And that is not going to happen, Kanye West is waiting.

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