The Best Eye Tracking Metrics used by Marketers

Gazeify Inc
Apr 24, 2018 · 6 min read
Gaze data has been proven to be helpful in improving e-Commerce site UX

1. Gaze points

Image by Michael C. Hout

2. Heatmaps

Live On-Screen Heat Map generated by Gazeify

3. Areas of Interest (AOI)

Time to first fixation (TTFF)

Time spent


4. Fixation sequences

An example of fixation sequence metrics

Gazeify Inc

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Gazeify is a convenient eye tracking software that’s designed to help your business to improve UX using gaze data. Visit for more information.

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