Just arrived in the beautiful city of Prague in the evening. I have a view of the beautiful Baroque architect that makes me grasp the tales that the city hides. I hear Four Seasons that fulfill the moment I am living. Some quotes from a cockroach are fluttering around and I have the smell of cinnamon.
For the second of a moment, I had a feeling to have a coffee to complete the scene I am in to make a great combination for my social media post to share this experience with my friends back at home.
At that second, my smart chip receives the offers from the coffee places around, gathering all pricing information, checking the taste samples with my tasting sensors and consult the distance of the shops with my already tired muscles. The smart chip finds the best option between all of the marketing notifications and offers the best three to me in seconds.
Yes, you know me! It is good to go with a familiar brand and have a Latte with cinnamon. The order and my estimated arrival time are already sent to the shop. At the same time, my preferences are updated in the marketing database of the senders, the decision drivers are captured and the conversion numbers are updated back in the marketers’ analytics screen.
Will email marketing die?
The marketing channels will definitely change with the technology that we are going to use, wear or have implemented but there is a truth that we need to admit at the edge of 2020s that the usage of the digital channels is not globally aligned yet. While email is already an outdated idea for some target groups, others still waiting to receive the updates via fax. Though the variety of marketing channels will grow in the near future, and some channels will fade, it is not wise to say a digital channel will end soon. Especially considering the digitalization of the marketing ideas is not completed and even not implemented in all sectors and companies.
Marketing does not have absolute accuracy but the ultimate truth is that the decision for the channels is not marketers drive. It is the audience who will decide which channel that the marketers are going to use to get the engagement.
It is the best practice to know your who you are communicating with and don’t treat them as a segmented audience but people that have preferences and habits.