Rebeka Gašpar CurmaninDigital ReflectionsHow to make efficient media plan?When you see a media plan, you’ll probably think ‘oh, this is so easy to do’. But is it really? When you do media plans, you have to have a…Dec 27, 2017Dec 27, 2017
Rebeka Gašpar CurmaninDigital ReflectionsIs Online Media Planning really that boring?You probably heard it — online media planning is all about looking at dozens of numbers and excel tables and you must be a freak to do it…Nov 19, 2017Nov 19, 2017
Rebeka Gašpar CurmaninDigital ReflectionsWhy (and when) reaching your CTR as a KPI isn’t that important on GDN?I bet you had at least one client who wanted to set Click Through Rate as a KPI for a GDN campaign and expected it’s success. Maybe you do…Nov 14, 2017Nov 14, 2017