Genesis CapunitanWhat is Triggering B2B Tech Buyers to Buy Now? The answer may surprise you…A decade ago, as technology capabilities (i.e., cloud, IoT, Blockchain, etc.) were significantly ramping up, the key driver for buyers in…Oct 29, 2023Oct 29, 2023
Genesis CapunitanWhy Machine Learning (ML) Can Provide Better Opportunities for B2B Marketers Than Generative AIThe rise of Generative AI in the field of marketing has been stunning in recent months. I’ve seen marketers scramble to apply generative AI…Sep 3, 2023Sep 3, 2023
Genesis CapunitanWant to find new growth opportunities in 2023 for your company?A Value Curve is a diagram which can be used to show instantly where value is created within an organization’s products or services…Dec 3, 2022Dec 3, 2022
Genesis CapunitanThe Importance of B2B Brand Building and Neuroscience PART 2 (The Intel Story)By Genesis CapunitanJun 18, 2022Jun 18, 2022
Genesis CapunitanThe Importance of B2B Brand Building and NeuroscienceBy Genesis CapunitanJun 12, 2022Jun 12, 2022