The NBA off season will only get bigger and bigger in terms of fan and media interest. In general, we “know” NBA players better than other players from other sports. Off season activity level in the NBA is higher than most mainstream sports as well. If the NBA off season continues to grow in interest and popularity, resulting in players continuing to grow in interest and popularity, I suspect the overall popularity gap between the NBA and NFL to continue to close. If all this continues, I can imagine a world in the very near future where the NBA is the #1 sport in the United States.