“Best For The World”

Published in

Pixelis

6 min readDec 21, 2017

One day, companies won’t simply try to be the best in the world, they’ll try to be best for the world. This is a recurring theme of the B Corp label. In its role as a Branding agency, Pixelis has chosen to use its creativity and expertise to help brands generate positive and sustainable change, to become ‘heroic’.

“Our societal utility must in the future be centred on our Strategy and Creation departments, our expertise and range of services … to provide brand solutions. It is centred on what we do. But our societal utility is also rooted in who we are, and ultimately on the modest contribution we can make to the world”, explains Edouard Provenzani, founder of Pixelis.

WHY JOIN THE MOVEMENT AND GET THE B CORP LABEL?

”Committing to B Corp is the logical continuation of a path we have been on for a long time and stems from actions and decisions engaging first and foremost the company with regard to both its employees and its clients and partners”.

Social and environmental commitments are part of the very being of Pixelis, which already holds the Lucie label, was awarded Gold level by EcoVadis and is a signatory of the UN Global Compact. We wanted to go further, to aim higher, as part of a ongoing process of progress and constant improvement — we are proud of our B Corporation certification and of belonging to the B Corp community, which is a reflection of our company’s approach and sends out a strong message on our vision and values.

By being part of the BCorp movement we aim to demonstrate our societal utility as a company, affirm our values and strengthen our commitment to give real substance to our ambition to play an active role in finding solutions, working in a network with other BCorp companies, thereby… increasing our positive impact!

“For me, being B Corp is about giving meaning. We can consciously act in a moral way, prove that we are an integral part of society, promote our company’s policy of sustainability based on precise and rigorous criteria, be transparent on our commitments and progress strategy, state our objectives clearly, demonstrate that we can act in public interest even though we are a private company, and above all we can showcase our pride and our personality.”

Our vocation is also to provide solutions to make brands “heroic”. We aim to raise awareness in brands, to assist them in becoming more efficient, bringing added value, but also helping them to generate positive and sustainable change”, explains Edouard PROVENZANI, Founder of Pixelis.

B CORP IS A NETWORK OF COMPANIES COMMITTED TO WORKING FOR THE GOOD OF SOCIETY AND TO CHANGING THE WORLD
The B Corp certification rests upon a certain philosophy — that of encouraging an engaged and sustainable business model. Created in 2006 in the US, it is managed by an NGO called B Lab and is awarded to companies committed to social, environmental and societal performance, as well as undertaking to meet standards of transparency and responsibility. Nine years on, the community is implanted in 42 countries and boasts more than 1,450 certified companies, including a number of heavyweights such as Patagonia and Ben & Jerry’s.

B Corp adopts a modern, active, pragmatic, network- and performance-oriented approach to responsible commitment. An approach which Pixelis wholeheartedly shares.

“Above and beyond the label, by becoming B Corp we can show that even as a private company, we can strive to act in the public interest. It’s also primarily the opportunity to be part of an international community of pioneers with common objectives, aiming to strengthen the demands of the principle of corporate citizenship”, explains Edouard PROVENZANI, Founder and Chairman of Pixelis.

IN CONCRETE TERMS, WHAT ACTIONS HAVE PIXELIS TAKEN?

Our main commitment: to place societal utility at the heart of our business line, range of services and expertise.
So Pixelis has set both social and environmental objectives, with commitments in four main areas.

• GOVERNANCE:

- 100% of shareholders work for the company
- Communication and transparency on financial data and CSR with respect to stakeholders
- Open dialogue on employee wellbeing with the introduction of a barometer evaluating wellbeing at work, in the form of an anonymous evaluation questionnaire and measure of our clients’ satisfaction.
- Optimization of working environment to encourage staff to work together in harmony.

• STAFF

- Introduction of a staff benefits package (private health insurance advantages, company savings scheme, monthly massages, 13th month, paid overtime and compensation of any unused rest days, scheme to transfer rest days to colleagues with sick children, possibility of working from home and distribution of a charter of workplace relations)
— 100% of training budget used
- 100% of employees trained in sustainable development and how to apply it to their profession (principles of responsible communication)
- Salaries: gender equality subject to annual approval by the union representative and the works committee
- Individual humanitarian initiatives encouraged by granting employees solidarity leave.

• COMMUNITY

- Skills-based sponsorship project (chosen by employees) over the last 3 years to aid the development of positive projects (for the environment, society, children, etc.) (Adie, Institut des Futurs Souhaitables and Maison de Sagesse)
- Organization of round tables for the Agrion nework on the theme of responsible marketing
- As a member of the ADC (Association Design Conseil), editorial contribution to La Belle Compétition and signature of the charter, which sets out 3 engagements: transparency, responsibility and sincerity in the tendering process.
- Commitment to buy locally: 95% of our purchases are within the Ile-de-France region.
- 100% of our service providers are questioned on their CSR practices.

• ENVIRONMENTAL IMPACT

- Responsible purchasing policy — 100% of our purchases are eco-friendly.
- Official policy to reduce our environmental footprint — 30% less greenhouse gas emissions proportionally to our revenue from 2009 to 2013.
- Publication of a document for all our employees to encourage eco-friendly behaviour.

The 2016 Pixelis Integrated Report with all our commitments and actions is available as from June …

PIXELIS PARTICIPES IN THE LAUNCH OF THE FRENCH B CORP COMMUNITY …

All the 27 pioneering companies of the movement were present on 22nd October 2015 at theWorld Forum for a Responsible Economy in Lille to celebrate the creation and launch of the French B Corp community, hosted by our partner Utopies, a sustainable development consultancy which is also certified B Corp.

On this occasion, 27 newly-certified companies (start-ups, well-known companies with a history of engagement, small companies and representatives of every sector) were announced: Nature & Découvertes, Ulule, Camif, Citizen Capital, La Ruche qui dit Oui !, 1001pact, Micro Don, Lumo, Squiz, Birdeo, SiDièse, Air, Pur Projet, Living School, Eqo Shère, Recyclivre, Ekodev, Le Rêve du Dogon, Gobilab, Ovalie, New Angles, Doumer Couverture, Aggelos, and our partners Des enjeux et des Hommes, and Utopies, the driving force behind the project in France, together with its (little) sister company Graines de changement.

For a retrospective of the event, click here: #BCorp