A century after the dismantling of Standard Oil and in a world where data is the new oil, how can we replace the Big Five of Tech that now hold the monopoly? To what extent can these companies’ models be decentralized and what technical means can be used to this end? In other words, how can a company with a silo mentality be transformed into a company with a culture of peers?
To publish is to exist: transitioning from an on-demand to an in-demand economy
Digital platforms are based on the principle of information asymmetry which allows them, as shown by the economics Nobel prize-winners Aberkov, Spence and Stiglitz, to acquire greater value than others on the market. By capturing the attention of large numbers of users in this way, they are in control of the information relating to demand and thus position themselves as intermediaries with their offers. For example, a platform such as Uber monitors the demand of users, knows where they are, where they want to go, and at the same time knows the number of drivers available, the traffic, the most congested areas, etc. Uber has a full understanding of the level of demand and acts as the intermediary for drivers who obtain their clients exclusively via Uber’s centralised application and must relinquish 25% commission on the final price of the fare in exchange for the service provided. …