Guadalupe Escurra2020: The Decade of Personalization“Hi, how are you?” was the first message that I received from a friend every time that he reached me. I did not understand but it was…May 8, 2020May 8, 2020
Guadalupe EscurraThe Basic 5: Keep It Simple Creating Your Digital Marketing StrategyI am sure that are plenty of ways of how to start building a Digital Marketing Strategy. Like a complex subject, the strategy has complex…Apr 27, 2020Apr 27, 2020
Guadalupe EscurraHow Marketers and Customers Survive in an Artificial World?This a personal confession. I don’t like ads. I know that it is not appropriate to say that being a marketer. But, I am overwhelmed with…Apr 20, 2020Apr 20, 2020
Guadalupe EscurraThree Lessons of Rishad Tobaccowala for Great ReinventionRishad is a futuristic, optimistic one. After listening to him for one hour, a mix of hope and strength addressed me. That was enough to…Apr 6, 2020Apr 6, 2020
Guadalupe EscurraWhen The Digital World Became HumanTwo weeks ago, our lives were different as they are now. Our world changed forever. “Stay at home” is the new cool, and the “online” world…Mar 30, 2020Mar 30, 2020
Guadalupe EscurraWhat Do You Know About Me?Write something today and not speak about what is happening is impossible. The novel coronavirus has changed abruptly our lives. Have you…Mar 20, 2020Mar 20, 2020
Guadalupe EscurraWhat a girl wants from a beauty brand App“Storage almost full” was today’s message from my iPhone. I will prefer a “Happy Women’s Day”, but let’s face it, technology is not…Mar 8, 2020Mar 8, 2020
Guadalupe EscurraThe Farmacy Experience: How to convince a Skincare Customer to Buy your ProductI can bet that you are part of the consumers that spend part of their incomes, hopefully not all of it, buying online. Just to let you…Mar 2, 2020Mar 2, 2020
Guadalupe EscurraExperience how the world see you in just 5 minutesI am in the process of looking for internships. As you can imagine, writing many cover letters can be exhausting. But what it is more…Feb 24, 2020Feb 24, 2020